How popular isSteam Deck in search?
In August 2026, there were an estimated 1.5M branded searches for Steam Deck worldwide which is down 18% over the last 11 months. Steam Deck holds 8.5% estimated Share of Search among video game consoles worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox42.4%
PlayStation28.3%
Nintendo Switch19%
Steam Deck8.5%
Meta Quest1.7%- Atari0.15%
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Which video game consoles compete with Steam Deck?
Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest | Atari |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 21.8% | 9.7% | 2% | 0.14% |
| Nov 2025 | 37.8% | 25.3% | 20.7% | 13.9% | 2.3% | 0.11% |
| Dec 2025 | 35.6% | 29.1% | 19.5% | 13% | 2.6% | 0.13% |
| Jan 2026 | 40.3% | 27% | 18.1% | 12.1% | 2.4% | 0.15% |
| Feb 2026 | 38.2% | 31.2% | 17.1% | 11.4% | 1.9% | 0.14% |
| Mar 2026 | 33.5% | 27.4% | 27.4% | 10% | 1.6% | 0.12% |
| Apr 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.13% |
| May 2026 | 34.4% | 28.1% | 23% | 12.6% | 1.7% | 0.12% |
| Jun 2026 | 41.7% | 27.9% | 18.7% | 10.2% | 1.4% | 0.12% |
| Jul 2026 | 41.2% | 33.7% | 15.1% | 8.3% | 1.7% | 0.12% |
| Aug 2026 | 42.4% | 28.3% | 19% | 8.5% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 7.5M | 0% | +1.2 points | |
| 2, held 2nd | 28.3% | 5M | -18.3% | -5.4 points | |
| 3, held 3rd | 19% | 3.4M | +22.3% | +3.9 points | |
| 4, held 4th | 8.5% | 1.5M | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 301K | 0% | 0 points | |
| 6, held 6th | 0.15% | 27.1K | +22.1% | 0 points |
1.
Xbox42.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.2 points.
28.3%
Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5.4 points.
19%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +3.9 points.
8.5%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
6.Atari
0.15%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
Compare search popularity between Steam Deck and its closest rivals
How has branded search demand for Steam Deck changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Steam Deck worldwide fell from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide decreased from 9.7% to 8.5%.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide peaked at 13.9% in November 2025 and was lowest at 8.3% in July 2026.
How did search popularity change for video game consoles worldwide in August 2026?
5 changes
In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.
In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.
In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How is Steam Deck measured?
Brandwave collects information about searches that people make online using Steam Deck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- steam deck
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Is Steam Deck your brand?
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