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Handheld gaming PC brands:Which are searched most?

In September 2026, Steam Deck was the most searched among handheld gaming PC brands worldwide, with an estimated 2M branded searches and 79.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Steam Deck79.7%
  2. ROG Ally9.6%
  3. Lenovo Legion Go6.4%
  4. Ayaneo2.4%
  5. MSI Claw1.9%

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Share of SearchLeaderboard

Compare the handheld gaming pc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among handheld gaming PC brands worldwide, by month

Share of Search by month for Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202576.3%11.2%7.5%2.3%2.8%
Nov 202584%7.4%5%1.8%1.8%
Dec 202583.7%7.4%4.9%2.2%1.8%
Jan 202681.4%8.4%5.6%2.5%2.1%
Feb 202680.7%7.9%6.5%2.9%2%
Mar 202680.7%7.9%6.5%2.9%2%
Apr 202682%8.5%5.7%2.1%1.7%
May 202682.9%8.6%4.7%2.1%1.7%
Jun 202679.3%10%6.7%2%2%
Jul 202679%9.5%6.4%2.9%2.3%
Aug 202679%9.5%6.4%2.9%2.3%
Sep 202679.7%9.6%6.4%2.4%1.9%

This month’s ranking, September 2026

  1. 1.Steam Deck

    79.7%

    Held 1st. 2M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.ROG Ally

    9.6%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lenovo Legion Go

    6.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ayaneo

    2.4%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.MSI Claw

    1.9%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among handheld gaming PC brands worldwide?

In September 2026, Steam Deck was the most searched among handheld gaming PC brands worldwide, with an estimated 2M branded searches and 79.7% estimated Share of Search within this set. ROG Ally is in 2nd place, 70.2 percentage points behind at 9.6% Share of Search.

Global handheld gaming PC brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Steam Deck76.3% → 79.7%84%Nov 202576.3%Oct 20251st
ROG Ally11.2% → 9.6%11.2%Oct 20257.4%Dec 20252nd
Lenovo Legion Go7.5% → 6.4%7.5%Oct 20254.7%May 20263rd
Ayaneo2.3% → 2.4%2.9%Feb 20261.8%Nov 20255th → 4th
MSI Claw2.8% → 1.9%2.8%Oct 20251.7%Apr 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide increased from 76.3% to 79.7%.
  • Across the 12 months ending September 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands worldwide decreased from 11.2% to 9.6%.
  • Across the 12 months ending September 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands worldwide decreased from 7.5% to 6.4%.
  • Across the 12 months ending September 2026, MSI Claw’s estimated Share of Search among handheld gaming PC brands worldwide decreased from 2.8% to 1.9%.
  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 84% in November 2025 and was lowest at 76.3% in October 2025.
  • Across the 12 months ending September 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 11.2% in October 2025 and was lowest at 7.4% in December 2025.
  • Across the 12 months ending September 2026, Lenovo Legion Go’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 7.5% in October 2025 and was lowest at 4.7% in May 2026.
  • Across the 12 months ending September 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 2.9% in February 2026 and was lowest at 1.8% in November 2025.
  • Across the 12 months ending September 2026, MSI Claw’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 2.8% in October 2025 and was lowest at 1.7% in April 2026.
  • Across the 12 months ending September 2026, Ayaneo rose from 5th to 4th among handheld gaming PC brands worldwide.
  • Across the 12 months ending September 2026, MSI Claw fell from 4th to 5th among handheld gaming PC brands worldwide.

How did search popularity change for handheld gaming PC brands worldwide in September 2026?

  1. In September 2026, Steam Deck gained estimated Share of Search among handheld gaming PC brands worldwide, from 79% to 79.7%.

  2. Estimated monthly branded searches for MSI Claw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for ROG Ally worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  4. Estimated monthly branded searches for Lenovo Legion Go worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  5. Estimated monthly branded searches for Ayaneo worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

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