Brandwave

How popular isAyaneo in search?

In September 2026, there were an estimated 60.5K branded searches for Ayaneo worldwide which is down 18.2% over the last 12 months. Ayaneo holds 2.4% estimated Share of Search among handheld gaming PC brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Steam Deck79.7%
  2. ROG Ally9.6%
  3. Lenovo Legion Go6.4%
  4. Ayaneo2.4%
  5. MSI Claw1.9%
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Which handheld gaming PC brands compete with Ayaneo?

Ayaneo against handheld gaming PC brands worldwide, by month

Share of Search by month for Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202576.3%11.2%7.5%2.3%2.8%
Nov 202584%7.4%5%1.8%1.8%
Dec 202583.7%7.4%4.9%2.2%1.8%
Jan 202681.4%8.4%5.6%2.5%2.1%
Feb 202680.7%7.9%6.5%2.9%2%
Mar 202680.7%7.9%6.5%2.9%2%
Apr 202682%8.5%5.7%2.1%1.7%
May 202682.9%8.6%4.7%2.1%1.7%
Jun 202679.3%10%6.7%2%2%
Jul 202679%9.5%6.4%2.9%2.3%
Aug 202679%9.5%6.4%2.9%2.3%
Sep 202679.7%9.6%6.4%2.4%1.9%

  1. 1.Steam Deck

    79.7%

    Held 1st. 2M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.ROG Ally

    9.6%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lenovo Legion Go

    6.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ayaneo

    2.4%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.MSI Claw

    1.9%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Ayaneo and its closest rivals

Every comparison with Ayaneo

How has branded search demand for Ayaneo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ayaneo worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 2.9% in February 2026 and was lowest at 1.8% in November 2025.
  • Across the 12 months ending September 2026, Ayaneo rose from 5th to 4th among handheld gaming PC brands worldwide.

How did search popularity change for handheld gaming PC brands worldwide in September 2026?

  1. In September 2026, Steam Deck gained estimated Share of Search among handheld gaming PC brands worldwide, from 79% to 79.7%.

  2. Estimated monthly branded searches for MSI Claw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for ROG Ally worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  4. Estimated monthly branded searches for Lenovo Legion Go worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  5. Estimated monthly branded searches for Ayaneo worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How is Ayaneo measured?

Brandwave collects information about searches that people make online using Ayaneo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ayaneo

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How the Brand Demand Index is measured

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