Brandwave

How popular isSteam Deck in search?

In September 2026, there were an estimated 2M branded searches for Steam Deck worldwide which is down 18.1% over the last 12 months. Steam Deck holds 79.7% estimated Share of Search among handheld gaming PC brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Steam Deck79.7%
  2. ROG Ally9.6%
  3. Lenovo Legion Go6.4%
  4. Ayaneo2.4%
  5. MSI Claw1.9%
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Which handheld gaming PC brands compete with Steam Deck?

Steam Deck against handheld gaming PC brands worldwide, by month

Share of Search by month for Steam Deck, ROG Ally, Lenovo Legion Go, Ayaneo. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202576.3%11.2%7.5%2.3%2.8%
Nov 202584%7.4%5%1.8%1.8%
Dec 202583.7%7.4%4.9%2.2%1.8%
Jan 202681.4%8.4%5.6%2.5%2.1%
Feb 202680.7%7.9%6.5%2.9%2%
Mar 202680.7%7.9%6.5%2.9%2%
Apr 202682%8.5%5.7%2.1%1.7%
May 202682.9%8.6%4.7%2.1%1.7%
Jun 202679.3%10%6.7%2%2%
Jul 202679%9.5%6.4%2.9%2.3%
Aug 202679%9.5%6.4%2.9%2.3%
Sep 202679.7%9.6%6.4%2.4%1.9%

  1. 1.Steam Deck

    79.7%

    Held 1st. 2M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.ROG Ally

    9.6%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Lenovo Legion Go

    6.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ayaneo

    2.4%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.MSI Claw

    1.9%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Steam Deck and its closest rivals

Every comparison with Steam Deck

How has branded search demand for Steam Deck changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Steam Deck worldwide fell from 2.5M to 2M.
  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide increased from 76.3% to 79.7%.
  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide peaked at 84% in November 2025 and was lowest at 76.3% in October 2025.

How did search popularity change for handheld gaming PC brands worldwide in September 2026?

  1. In September 2026, Steam Deck gained estimated Share of Search among handheld gaming PC brands worldwide, from 79% to 79.7%.

  2. Estimated monthly branded searches for MSI Claw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for ROG Ally worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  4. Estimated monthly branded searches for Lenovo Legion Go worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  5. Estimated monthly branded searches for Ayaneo worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

Where does Steam Deck compete?

Steam Deck is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video game consoles4th of 610.1%Show ranking
Games consoles4th of 510.1%Show ranking
Handheld gaming PC brands1st of 579.7%Shown above

How is Steam Deck measured?

Brandwave collects information about searches that people make online using Steam Deck’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • steam deck
  • steamdeck

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How the Brand Demand Index is measured

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