How popular isSteam Deck in search?
In September 2026, there were an estimated 2M branded searches for Steam Deck worldwide which is down 18.1% over the last 12 months. Steam Deck holds 10.1% estimated Share of Search among games consoles worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox37.7%
PlayStation30.3%
Nintendo Switch20.2%
Steam Deck10.1%
Meta Quest1.7%
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Which games consoles compete with Steam Deck?
Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 41% | 22.8% | 22.8% | 11.4% | 1.9% |
| Nov 2025 | 37.7% | 20.7% | 25.3% | 14.1% | 2.1% |
| Dec 2025 | 34.9% | 22.6% | 27.6% | 12.6% | 2.3% |
| Jan 2026 | 39% | 21% | 25.7% | 12.2% | 2.1% |
| Feb 2026 | 38.5% | 25.8% | 21.1% | 12.9% | 1.8% |
| Mar 2026 | 39% | 25.6% | 20.9% | 12.8% | 1.7% |
| Apr 2026 | 36.6% | 24.9% | 24.9% | 11.9% | 1.7% |
| May 2026 | 36% | 24.1% | 24.1% | 14.1% | 1.6% |
| Jun 2026 | 37.2% | 20.7% | 31% | 9.9% | 1.2% |
| Jul 2026 | 39.9% | 27.2% | 22.2% | 9.1% | 1.5% |
| Aug 2026 | 44.4% | 24.2% | 19.8% | 9.9% | 1.6% |
| Sep 2026 | 37.7% | 30.3% | 20.2% | 10.1% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 7.6M | -16.8% | -6.7 points | |
| 2, held 2nd | 30.3% | 6.1M | +22.4% | +6 points | |
| 3, held 3rd | 20.2% | 4.1M | 0% | +0.4 points | |
| 4, held 4th | 10.1% | 2M | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 334K | 0% | 0 points |
1.
Xbox37.7%
Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.
30.3%
Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.
20.2%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
10.1%
Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 5th. 334K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Steam Deck and its closest rivals
How has branded search demand for Steam Deck changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Steam Deck worldwide fell from 2.5M to 2M.
- Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide decreased from 11.4% to 10.1%.
- Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide peaked at 14.1% in November 2025 and was lowest at 9.1% in July 2026.
How did search popularity change for games consoles worldwide in September 2026?
5 changes
In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%.
In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026.
Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.
Where does Steam Deck compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 4th of 6 | 10.1% | Show ranking |
| Games consoles | 4th of 5 | 10.1% | Shown above |
| Handheld gaming PC brands | 1st of 5 | 79.7% | Show ranking |
How is Steam Deck measured?
Brandwave collects information about searches that people make online using Steam Deck’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- steam deck
- steamdeck
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Is Steam Deck your brand?
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