How popular isPlayStation in search?
In September 2026, there were an estimated 6.1M branded searches for PlayStation worldwide which is up 22.4% over the last 12 months. PlayStation holds 30.3% estimated Share of Search among games consoles worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox37.7%
PlayStation30.3%
Nintendo Switch20.2%
Steam Deck10.1%
Meta Quest1.7%
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Which games consoles compete with PlayStation?
Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 41% | 22.8% | 22.8% | 11.4% | 1.9% |
| Nov 2025 | 37.7% | 20.7% | 25.3% | 14.1% | 2.1% |
| Dec 2025 | 34.9% | 22.6% | 27.6% | 12.6% | 2.3% |
| Jan 2026 | 39% | 21% | 25.7% | 12.2% | 2.1% |
| Feb 2026 | 38.5% | 25.8% | 21.1% | 12.9% | 1.8% |
| Mar 2026 | 39% | 25.6% | 20.9% | 12.8% | 1.7% |
| Apr 2026 | 36.6% | 24.9% | 24.9% | 11.9% | 1.7% |
| May 2026 | 36% | 24.1% | 24.1% | 14.1% | 1.6% |
| Jun 2026 | 37.2% | 20.7% | 31% | 9.9% | 1.2% |
| Jul 2026 | 39.9% | 27.2% | 22.2% | 9.1% | 1.5% |
| Aug 2026 | 44.4% | 24.2% | 19.8% | 9.9% | 1.6% |
| Sep 2026 | 37.7% | 30.3% | 20.2% | 10.1% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 7.6M | -16.8% | -6.7 points | |
| 2, held 2nd | 30.3% | 6.1M | +22.4% | +6 points | |
| 3, held 3rd | 20.2% | 4.1M | 0% | +0.4 points | |
| 4, held 4th | 10.1% | 2M | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 334K | 0% | 0 points |
1.
Xbox37.7%
Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.
30.3%
Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.
20.2%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
10.1%
Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 5th. 334K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between PlayStation and its closest rivals
Every comparison with PlayStation
7 comparisons
How has branded search demand for PlayStation changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PlayStation worldwide rose from 5M to 6.1M.
- Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide increased from 22.8% to 30.3%.
- Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide peaked at 30.3% in September 2026 and was lowest at 20.7% in November 2025.
- Across the 12 months ending September 2026, PlayStation rose from 3rd to 2nd among games consoles worldwide.
How did search popularity change for games consoles worldwide in September 2026?
5 changes
In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%.
In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026.
Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.
Where does PlayStation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 2nd of 6 | 30.2% | Show ranking |
| Games consoles | 2nd of 5 | 30.3% | Shown above |
| Gaming platforms | 2nd of 5 | 33.6% | Show ranking |
How is PlayStation measured?
Brandwave collects information about searches that people make online using PlayStation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- playstation
Who owns PlayStation?
PlayStation is owned by 
Sony. Brandwave also tracks PlayStation VR2 and Sony, owned by the same company, worldwide.
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Is PlayStation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.