Brandwave

Games consoles:Which are searched most?

In September 2026, Xbox was the most searched among games consoles worldwide, with an estimated 7.6M branded searches and 37.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xbox37.7%
  2. PlayStation30.3%
  3. Nintendo Switch20.2%
  4. Steam Deck10.1%
  5. Meta Quest1.7%

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Share of SearchLeaderboard

Compare the games consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among games consoles worldwide, by month

Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta Quest
Oct 202541%22.8%22.8%11.4%1.9%
Nov 202537.7%20.7%25.3%14.1%2.1%
Dec 202534.9%22.6%27.6%12.6%2.3%
Jan 202639%21%25.7%12.2%2.1%
Feb 202638.5%25.8%21.1%12.9%1.8%
Mar 202639%25.6%20.9%12.8%1.7%
Apr 202636.6%24.9%24.9%11.9%1.7%
May 202636%24.1%24.1%14.1%1.6%
Jun 202637.2%20.7%31%9.9%1.2%
Jul 202639.9%27.2%22.2%9.1%1.5%
Aug 202644.4%24.2%19.8%9.9%1.6%
Sep 202637.7%30.3%20.2%10.1%1.7%

This month’s ranking, September 2026

  1. 1.Xbox

    37.7%

    Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.

  2. 2.PlayStation

    30.3%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.

  3. 3.Nintendo Switch

    20.2%

    Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Steam Deck

    10.1%

    Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Meta Quest

    1.7%

    Held 5th. 334K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among games consoles worldwide?

In September 2026, Xbox was the most searched among games consoles worldwide, with an estimated 7.6M branded searches and 37.7% estimated Share of Search within this set. PlayStation is in 2nd place, 7.4 percentage points behind at 30.3% Share of Search.

Global games consoles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xbox41% → 37.7%44.4%Aug 202634.9%Dec 20251st
PlayStation22.8% → 30.3%30.3%Sep 202620.7%Nov 20253rd → 2nd
Nintendo Switch22.8% → 20.2%31%Jun 202619.8%Aug 20262nd → 3rd
Steam Deck11.4% → 10.1%14.1%Nov 20259.1%Jul 20264th
Meta Quest1.9% → 1.7%2.3%Dec 20251.2%Jun 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide decreased from 41% to 37.7%.
  • Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide increased from 22.8% to 30.3%.
  • Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide decreased from 22.8% to 20.2%.
  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide decreased from 11.4% to 10.1%.
  • Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide peaked at 44.4% in August 2026 and was lowest at 34.9% in December 2025.
  • Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide peaked at 30.3% in September 2026 and was lowest at 20.7% in November 2025.
  • Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide peaked at 31% in June 2026 and was lowest at 19.8% in August 2026.
  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide peaked at 14.1% in November 2025 and was lowest at 9.1% in July 2026.
  • Across the 12 months ending September 2026, Meta Quest’s estimated Share of Search among games consoles worldwide peaked at 2.3% in December 2025 and was lowest at 1.2% in June 2026.
  • Across the 12 months ending September 2026, PlayStation rose from 3rd to 2nd among games consoles worldwide.
  • Across the 12 months ending September 2026, Nintendo Switch fell from 2nd to 3rd among games consoles worldwide.
  • Across the 12 months ending September 2026, Meta Quest held steady: its estimated Share of Search among games consoles worldwide moved less than 0.5 percentage points.

How did search popularity change for games consoles worldwide in September 2026?

  1. In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%.

  2. In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%.

  3. Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026.

  4. Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  5. Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.

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