Brandwave

How popular isNintendo Switch in search?

In September 2026, there were an estimated 4.1M branded searches for Nintendo Switch worldwide which is down 18.2% over the last 12 months. Nintendo Switch holds 20.2% estimated Share of Search among games consoles worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Xbox37.7%
  2. PlayStation30.3%
  3. Nintendo Switch20.2%
  4. Steam Deck10.1%
  5. Meta Quest1.7%
Nintendo Switch website (opens in a new tab)

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Which games consoles compete with Nintendo Switch?

Nintendo Switch against games consoles worldwide, by month

Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta Quest
Oct 202541%22.8%22.8%11.4%1.9%
Nov 202537.7%20.7%25.3%14.1%2.1%
Dec 202534.9%22.6%27.6%12.6%2.3%
Jan 202639%21%25.7%12.2%2.1%
Feb 202638.5%25.8%21.1%12.9%1.8%
Mar 202639%25.6%20.9%12.8%1.7%
Apr 202636.6%24.9%24.9%11.9%1.7%
May 202636%24.1%24.1%14.1%1.6%
Jun 202637.2%20.7%31%9.9%1.2%
Jul 202639.9%27.2%22.2%9.1%1.5%
Aug 202644.4%24.2%19.8%9.9%1.6%
Sep 202637.7%30.3%20.2%10.1%1.7%

  1. 1.Xbox

    37.7%

    Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.

  2. 2.PlayStation

    30.3%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.

  3. 3.Nintendo Switch

    20.2%

    Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Steam Deck

    10.1%

    Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Meta Quest

    1.7%

    Held 5th. 334K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nintendo Switch and its closest rivals

Every comparison with Nintendo Switch

How has branded search demand for Nintendo Switch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nintendo Switch worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide decreased from 22.8% to 20.2%.
  • Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide peaked at 31% in June 2026 and was lowest at 19.8% in August 2026.
  • Across the 12 months ending September 2026, Nintendo Switch fell from 2nd to 3rd among games consoles worldwide.

How did search popularity change for games consoles worldwide in September 2026?

  1. In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%.

  2. In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%.

  3. Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026.

  4. Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

  5. Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.

Where does Nintendo Switch compete?

Nintendo Switch is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video game consoles3rd of 620.2%Show ranking
Games consoles3rd of 520.2%Shown above
Gaming platforms3rd of 522.5%Show ranking
Gaming console brands2nd of 523.9%Show ranking

How is Nintendo Switch measured?

Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nintendo switch

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How the Brand Demand Index is measured

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