Nintendo Switch vs Xbox:Which is searched more?
In September 2026, Xbox had more branded searches than Nintendo Switch among games consoles worldwide. Xbox was estimated to have 7.6M branded searches compared to Nintendo Switch’s 4.1M, and held a 37.7% Share of Search versus Nintendo Switch’s 20.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nintendo Switch or Xbox?
Compare the games consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Nintendo Switch. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest |
|---|---|---|---|---|---|
| Oct 2025 | 41% | 22.8% | 22.8% | 11.4% | 1.9% |
| Nov 2025 | 37.7% | 20.7% | 25.3% | 14.1% | 2.1% |
| Dec 2025 | 34.9% | 22.6% | 27.6% | 12.6% | 2.3% |
| Jan 2026 | 39% | 21% | 25.7% | 12.2% | 2.1% |
| Feb 2026 | 38.5% | 25.8% | 21.1% | 12.9% | 1.8% |
| Mar 2026 | 39% | 25.6% | 20.9% | 12.8% | 1.7% |
| Apr 2026 | 36.6% | 24.9% | 24.9% | 11.9% | 1.7% |
| May 2026 | 36% | 24.1% | 24.1% | 14.1% | 1.6% |
| Jun 2026 | 37.2% | 20.7% | 31% | 9.9% | 1.2% |
| Jul 2026 | 39.9% | 27.2% | 22.2% | 9.1% | 1.5% |
| Aug 2026 | 44.4% | 24.2% | 19.8% | 9.9% | 1.6% |
| Sep 2026 | 37.7% | 30.3% | 20.2% | 10.1% | 1.7% |
How has the Nintendo Switch and Xbox comparison changed over the last 12 months?
3 findings
- Xbox was ahead of Nintendo Switch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide moved from 22.8% to 20.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide moved from 41% to 37.7%, and its estimated monthly branded searches moved from 9M to 7.6M.
How did search popularity change for games consoles worldwide in September 2026?
2 changes
In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%.
Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Other head-to-heads among games consoles
How each brand is measured
Brandwave collects information about searches that people make online using Nintendo Switch’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nintendo Switch
1 branded search term
- nintendo switch
Xbox
3 branded search terms
- xbox
- xbox controller
- xbox one
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.