How popular isXbox in search?

In September 2026, there were an estimated 7.6M branded searches for Xbox worldwide which is down 15.2% over the last 12 months. Xbox holds 37.7% estimated Share of Search among games consoles worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which games consoles compete with Xbox?

Xbox against games consoles worldwide, by month

Month	Xbox	PlayStation	Nintendo Switch	Steam Deck	Meta Quest
Oct 2025	41%	22.8%	22.8%	11.4%	1.9%
Nov 2025	37.7%	20.7%	25.3%	14.1%	2.1%
Dec 2025	34.9%	22.6%	27.6%	12.6%	2.3%
Jan 2026	39%	21%	25.7%	12.2%	2.1%
Feb 2026	38.5%	25.8%	21.1%	12.9%	1.8%
Mar 2026	39%	25.6%	20.9%	12.8%	1.7%
Apr 2026	36.6%	24.9%	24.9%	11.9%	1.7%
May 2026	36%	24.1%	24.1%	14.1%	1.6%
Jun 2026	37.2%	20.7%	31%	9.9%	1.2%
Jul 2026	39.9%	27.2%	22.2%	9.1%	1.5%
Aug 2026	44.4%	24.2%	19.8%	9.9%	1.6%
Sep 2026	37.7%	30.3%	20.2%	10.1%	1.7%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Xbox Microsoft	37.7%	7.6M	-16.8%	-6.7 points
2, held 2nd	PlayStation Sony	30.3%	6.1M	+22.4%	+6 points
3, held 3rd	Nintendo Switch	20.2%	4.1M	0%	+0.4 points
4, held 4th	Steam Deck	10.1%	2M	0%	+0.2 points
5, held 5th	Meta Quest Meta	1.7%	334K	0%	0 points

1.Xbox
37.7%
Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.
2.PlayStation
30.3%
Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.
3.Nintendo Switch
20.2%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Steam Deck
10.1%
Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Meta Quest
1.7%
Held 5th. 334K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Xbox and its closest rivals

Every comparison with Xbox

10 comparisons

How has branded search demand for Xbox changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Xbox worldwide fell from 9M to 7.6M.
Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide decreased from 41% to 37.7%.
Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide peaked at 44.4% in August 2026 and was lowest at 34.9% in December 2025.

How did search popularity change for games consoles worldwide in September 2026?

5 changes

In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%.
In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026.
Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.

Where does Xbox compete?

Xbox is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Video game consoles	1st of 6	37.6%	Show ranking
Games consoles	1st of 5	37.7%	Shown above
Gaming platforms	1st of 5	41.9%	Show ranking
Gaming console brands	1st of 5	44.5%	Show ranking

How is Xbox measured?

Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms