How popular isXbox in search?

In August 2026, there were an estimated 7.5M branded searches for Xbox worldwide which held steady over the last 11 months. Xbox holds 46.5% estimated Share of Search among gaming console brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which gaming console brands compete with Xbox?

Xbox against gaming console brands worldwide, by month

Month	Xbox	Nintendo Switch	Sony	ASUS	Valve
Oct 2025	45.8%	25%	13.7%	12.2%	3.4%
Nov 2025	46%	25.2%	13.8%	10%	5%
Dec 2025	47.1%	25.7%	14.1%	10.2%	2.8%
Jan 2026	46.1%	20.6%	16.9%	12.3%	4.1%
Feb 2026	45%	20.1%	16.5%	14.4%	4%
Mar 2026	38.6%	31.5%	14.1%	12.4%	3.5%
Apr 2026	44.1%	24.1%	16.1%	11.7%	4%
May 2026	41.8%	27.9%	15.3%	11.2%	3.8%
Jun 2026	48%	21.5%	14.4%	12.6%	3.5%
Jul 2026	49.4%	18.1%	18.1%	10.8%	3.6%
Aug 2026	46.5%	20.8%	17%	12.2%	3.4%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Xbox Microsoft	46.5%	7.5M	0%	-2.9 points
2, held 2nd	Nintendo Switch	20.8%	3.4M	+22.3%	+2.7 points
3, held 3rd	Sony	17%	2.7M	0%	-1.1 points
4, held 4th	ASUS	12.2%	2M	+20.4%	+1.4 points
5, held 5th	Valve	3.4%	550K	0%	-0.2 points

1.Xbox
46.5%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.9 points.
2.Nintendo Switch
20.8%
Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.Sony
17%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.1 points.
4.ASUS
12.2%
Held 4th. 2M estimated branded searches, +20.4% vs prior month. Share +1.4 points.
5.Valve
3.4%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Xbox and its closest rivals

How has branded search demand for Xbox changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Xbox worldwide held steady at 7.5M.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide increased from 45.8% to 46.5%.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide peaked at 49.4% in July 2026 and was lowest at 38.6% in March 2026.

How did search popularity change for gaming console brands worldwide in August 2026?

4 changes

In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%.
In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.
In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%.
In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.

Where does Xbox compete?

Xbox is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Video game consoles	1st of 6	42.4%	Show ranking
Gaming platforms	1st of 5	45.8%	Show ranking
Gaming console brands	1st of 5	46.5%	Shown above

How is Xbox measured?

Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term