Sony vs Xbox:Which is more popular by branded search?
In August 2026, Xbox had more branded searches than Sony among gaming console brands worldwide. Xbox was estimated to have 7.5M branded searches compared to Sony’s 2.7M, and held a 46.5% Share of Search versus Sony’s 17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sony or Xbox?
Compare the games console brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Sony. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | Sony | ASUS | Valve |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 25% | 13.7% | 12.2% | 3.4% |
| Nov 2025 | 46% | 25.2% | 13.8% | 10% | 5% |
| Dec 2025 | 47.1% | 25.7% | 14.1% | 10.2% | 2.8% |
| Jan 2026 | 46.1% | 20.6% | 16.9% | 12.3% | 4.1% |
| Feb 2026 | 45% | 20.1% | 16.5% | 14.4% | 4% |
| Mar 2026 | 38.6% | 31.5% | 14.1% | 12.4% | 3.5% |
| Apr 2026 | 44.1% | 24.1% | 16.1% | 11.7% | 4% |
| May 2026 | 41.8% | 27.9% | 15.3% | 11.2% | 3.8% |
| Jun 2026 | 48% | 21.5% | 14.4% | 12.6% | 3.5% |
| Jul 2026 | 49.4% | 18.1% | 18.1% | 10.8% | 3.6% |
| Aug 2026 | 46.5% | 20.8% | 17% | 12.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Sony and Xbox comparison changed over the last 12 months?
3 findings
- Xbox was ahead of Sony in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide moved from 13.7% to 17%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide moved from 45.8% to 46.5%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for gaming console brands worldwide in August 2026?
2 changes
In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%.
In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.
How each brand is measured
Brandwave collects information about searches that people make online using Sony’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.