How popular isXbox in search?

In August 2026, there were an estimated 7.5M branded searches for Xbox worldwide which held steady over the last 11 months. Xbox holds 45.8% estimated Share of Search among gaming platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which gaming platforms compete with Xbox?

Xbox against gaming platforms worldwide, by month

Month	Xbox	PlayStation	Nintendo Switch	Steam	GOG
Oct 2025	44.2%	29.5%	24.1%	1.2%	0.97%
Nov 2025	44.2%	29.6%	24.2%	1.2%	0.8%
Dec 2025	41.2%	33.7%	22.5%	1.7%	0.91%
Jan 2026	45.9%	30.7%	20.6%	1.8%	1%
Feb 2026	42.9%	35%	19.2%	1.7%	1.2%
Mar 2026	37%	30.2%	30.2%	1.5%	1%
Apr 2026	41.3%	33.8%	22.6%	1.4%	0.91%
May 2026	39.3%	32.1%	26.2%	1.6%	0.87%
Jun 2026	45.3%	30.3%	20.3%	3.3%	0.82%
Jul 2026	43.5%	35.6%	16%	3.9%	0.96%
Aug 2026	45.8%	30.6%	20.5%	2.3%	0.83%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Xbox Microsoft	45.8%	7.5M	0%	+2.3 points
2, held 2nd	PlayStation Sony	30.6%	5M	-18.3%	-5 points
3, held 3rd	Nintendo Switch	20.5%	3.4M	+22.3%	+4.6 points
4, held 4th	Steam	2.3%	368K	-45.3%	-1.7 points
5, held 5th	GOG	0.83%	135K	-18.2%	-0.1 points

1.Xbox
45.8%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +2.3 points.
2.PlayStation
30.6%
Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5 points.
3.Nintendo Switch
20.5%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.6 points.
4.Steam
2.3%
Held 4th. 368K estimated branded searches, -45.3% vs prior month. Share -1.7 points.
5.GOG
0.83%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Xbox and its closest rivals

How has branded search demand for Xbox changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Xbox worldwide held steady at 7.5M.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming platforms worldwide increased from 44.2% to 45.8%.
Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming platforms worldwide peaked at 45.9% in January 2026 and was lowest at 37% in March 2026.

How did search popularity change for gaming platforms worldwide in August 2026?

5 changes

In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 16% to 20.5%.
In August 2026, Xbox gained estimated Share of Search among gaming platforms worldwide, from 43.5% to 45.8%.
In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 35.6% to 30.6%.
In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3.9% to 2.3%.
Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Xbox compete?

Xbox is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Video game consoles	1st of 6	42.4%	Show ranking
Gaming platforms	1st of 5	45.8%	Shown above
Gaming console brands	1st of 5	46.5%	Show ranking

How is Xbox measured?

Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term