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Video game consoles:Which brands are most popular in search?

In August 2026, Xbox was the most searched among video game consoles worldwide, with an estimated 7.5M branded searches and 42.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox42.4%
  2. PlayStation28.3%
  3. Nintendo Switch19%
  4. Steam Deck8.5%
  5. Meta Quest1.7%
  6. Atari0.15%

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Share of SearchLeaderboard

Compare the video game consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video game consoles worldwide, by month

Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta QuestAtari
Oct 202539.8%26.6%21.8%9.7%2%0.14%
Nov 202537.8%25.3%20.7%13.9%2.3%0.11%
Dec 202535.6%29.1%19.5%13%2.6%0.13%
Jan 202640.3%27%18.1%12.1%2.4%0.15%
Feb 202638.2%31.2%17.1%11.4%1.9%0.14%
Mar 202633.5%27.4%27.4%10%1.6%0.12%
Apr 202636.8%30.1%20.2%11%1.8%0.13%
May 202634.4%28.1%23%12.6%1.7%0.12%
Jun 202641.7%27.9%18.7%10.2%1.4%0.12%
Jul 202641.2%33.7%15.1%8.3%1.7%0.12%
Aug 202642.4%28.3%19%8.5%1.7%0.15%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Xbox

    42.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.PlayStation

    28.3%

    Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5.4 points.

  3. 3.Nintendo Switch

    19%

    Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +3.9 points.

  4. 4.Steam Deck

    8.5%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Meta Quest

    1.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Atari

    0.15%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among video game consoles worldwide?

In August 2026, Xbox was the most searched among video game consoles worldwide, with an estimated 7.5M branded searches and 42.4% estimated Share of Search within this set. PlayStation is in 2nd place, 14 percentage points behind at 28.3% Share of Search.

Global video game consoles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xbox39.8% → 42.4%42.4%Aug 202633.5%Mar 20261st
PlayStation26.6% → 28.3%33.7%Jul 202625.3%Nov 20252nd
Nintendo Switch21.8% → 19%27.4%Mar 202615.1%Jul 20263rd
Steam Deck9.7% → 8.5%13.9%Nov 20258.3%Jul 20264th
Meta Quest2% → 1.7%2.6%Dec 20251.4%Jun 20265th
Atari0.14% → 0.15%0.15%Aug 20260.11%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide increased from 39.8% to 42.4%.
  • Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide increased from 26.6% to 28.3%.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide decreased from 21.8% to 19%.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide decreased from 9.7% to 8.5%.
  • Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide peaked at 42.4% in August 2026 and was lowest at 33.5% in March 2026.
  • Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among video game consoles worldwide peaked at 33.7% in July 2026 and was lowest at 25.3% in November 2025.
  • Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide peaked at 27.4% in March 2026 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide peaked at 13.9% in November 2025 and was lowest at 8.3% in July 2026.
  • Across the 11 months ending August 2026, Meta Quest’s estimated Share of Search among video game consoles worldwide peaked at 2.6% in December 2025 and was lowest at 1.4% in June 2026.
  • Across the 11 months ending August 2026, Meta Quest and Atari held steady: their estimated Share of Search among video game consoles worldwide each moved less than 0.5 percentage points.

How did search popularity change for video game consoles worldwide in August 2026?

  1. In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.

  2. In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.

  3. In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.

  4. Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  5. Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How the Brand Demand Index is measured

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