Nintendo Switch vs Xbox:Which is more popular by branded search?
In August 2026, Xbox had more branded searches than Nintendo Switch among video game consoles worldwide. Xbox was estimated to have 7.5M branded searches compared to Nintendo Switch’s 3.4M, and held a 42.4% Share of Search versus Nintendo Switch’s 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nintendo Switch or Xbox?
Compare the video game consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox, Nintendo Switch. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest | Atari |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 21.8% | 9.7% | 2% | 0.14% |
| Nov 2025 | 37.8% | 25.3% | 20.7% | 13.9% | 2.3% | 0.11% |
| Dec 2025 | 35.6% | 29.1% | 19.5% | 13% | 2.6% | 0.13% |
| Jan 2026 | 40.3% | 27% | 18.1% | 12.1% | 2.4% | 0.15% |
| Feb 2026 | 38.2% | 31.2% | 17.1% | 11.4% | 1.9% | 0.14% |
| Mar 2026 | 33.5% | 27.4% | 27.4% | 10% | 1.6% | 0.12% |
| Apr 2026 | 36.8% | 30.1% | 20.2% | 11% | 1.8% | 0.13% |
| May 2026 | 34.4% | 28.1% | 23% | 12.6% | 1.7% | 0.12% |
| Jun 2026 | 41.7% | 27.9% | 18.7% | 10.2% | 1.4% | 0.12% |
| Jul 2026 | 41.2% | 33.7% | 15.1% | 8.3% | 1.7% | 0.12% |
| Aug 2026 | 42.4% | 28.3% | 19% | 8.5% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nintendo Switch and Xbox comparison changed over the last 12 months?
3 findings
- Xbox was ahead of Nintendo Switch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among video game consoles worldwide moved from 21.8% to 19%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among video game consoles worldwide moved from 39.8% to 42.4%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for video game consoles worldwide in August 2026?
2 changes
In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.
In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Nintendo Switch’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nintendo Switch
1 branded search term
- switch 2
Xbox
1 branded search term
- xbox
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.