Brandwave

OBS Studio vs Xbox:Which is more popular?

In September 2026, OBS Studio had more branded searches than Xbox among game capture software worldwide. OBS Studio had about 4.7 million branded searches, while Xbox had 33,100. OBS Studio made up 95.7% of all game capture software searches we track, and Xbox accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about game capture software, OBS Studio appeared in all five answers and Xbox in four. OBS Studio was mentioned before Xbox in every answer.

Among game capture software worldwide in September 2026

Who do people search for more?

OBS Studio, about 143 searches for every 1 for Xbox

OBS Studio 4.7M searchesXbox 33.1K searches

Who does AI mention more?

OBS Studio, mentioned in every answer we collected

OBS Studio in 5 of 5Xbox in 4 of 5

Who does AI recommend more?

OBS Studio, named ahead of Xbox in every answer

OBS Studio first in 4Xbox never first

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Top game capture software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OBS Studio appeared in all five answers. Xbox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OBS Studio was listed before Xbox in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Xbox2nd
  3. Bandicam3rd
  4. XSplit–
  5. Elgato–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bandicam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XSplit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about game capture software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is OBS Studio or Xbox more popular in search?

This chart shows how often people search Google for OBS Studio and Xbox by name. Each line represents a brand's share of searches for all five game capture software we track, month by month, from English-language searches worldwide.

OBS Studio and Xbox among game capture software worldwide, by month

Share of searches by month for OBS Studio, Xbox. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioBandicamXboxXSplitElgato
Oct 202593.8%4.9%0.81%0.36%0.11%
Nov 202595.2%3.7%0.74%0.33%0.08%
Dec 202594.2%4.5%0.9%0.33%0.08%
Jan 202695.4%3.6%0.72%0.22%0.08%
Feb 202694.7%4.1%0.82%0.3%0.09%
Mar 202693.8%4.9%0.81%0.3%0.11%
Apr 202695.3%3.7%0.74%0.22%0.08%
May 202694.8%4.1%0.82%0.2%0.07%
Jun 202695.8%3.3%0.67%0.16%0.06%
Jul 202694.5%4.4%0.73%0.22%0.08%
Aug 202694.5%4.4%0.73%0.22%0.08%
Sep 202695.7%3.3%0.67%0.16%0.09%

Xbox sells other things too, so only its searches that name this product count here, like “xbox game bar”.

How has the OBS Studio and Xbox comparison changed over the last 12 months?

3 findings
  • OBS Studio was ahead of Xbox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OBS Studio’s share of searches among game capture software worldwide moved from 93.8% to 95.7%, and its estimated monthly branded searches held steady at 4.7M.
  • Across the 12 months ending September 2026, Xbox’s share of searches among game capture software worldwide moved from 0.81% to 0.67%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for game capture software worldwide in September 2026?

2 changes

  1. In September 2026, OBS Studio gained share of searches among game capture software worldwide, from 94.5% to 95.7%.

  2. Estimated monthly branded searches for Xbox worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using OBS Studio’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OBS Studio

3 branded search terms

  • obs
  • obs studio
  • obsstudio

Xbox

1 branded search term

  • xbox game bar

How the Brand Demand Index is measured

Other head-to-heads among game capture software

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