Brandwave

Bandicam vs Xbox:Which is more popular?

In September 2026, Bandicam had more branded searches than Xbox among game capture software worldwide. Bandicam had about 165,000 branded searches, while Xbox had 33,100. Bandicam made up 3.3% of all game capture software searches we track, and Xbox accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about game capture software, Xbox appeared in four of the five answers and Bandicam in two. Xbox was mentioned before Bandicam in three out of four answers.

Among game capture software worldwide in September 2026

Who do people search for more?

Bandicam, about 5 searches for every 1 for Xbox

Bandicam 165K searchesXbox 33.1K searches

Who does AI mention more?

Xbox, mentioned in 4 of 5 answers, Bandicam in 2

Xbox in 4 of 5Bandicam in 2 of 5

Who does AI recommend more?

Xbox, named ahead of Bandicam in 3 of 4 answers

Xbox first in 3Bandicam first in 1

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Top game capture software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xbox was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bandicam was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Xbox was listed before Bandicam in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Xbox2nd
  3. Bandicam3rd
  4. XSplit–
  5. Elgato–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bandicam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XSplit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about game capture software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bandicam or Xbox more popular in search?

This chart shows how often people search Google for Bandicam and Xbox by name. Each line represents a brand's share of searches for all five game capture software we track, month by month, from English-language searches worldwide.

Bandicam and Xbox among game capture software worldwide, by month

Share of searches by month for Bandicam, Xbox. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioBandicamXboxXSplitElgato
Oct 202593.8%4.9%0.81%0.36%0.11%
Nov 202595.2%3.7%0.74%0.33%0.08%
Dec 202594.2%4.5%0.9%0.33%0.08%
Jan 202695.4%3.6%0.72%0.22%0.08%
Feb 202694.7%4.1%0.82%0.3%0.09%
Mar 202693.8%4.9%0.81%0.3%0.11%
Apr 202695.3%3.7%0.74%0.22%0.08%
May 202694.8%4.1%0.82%0.2%0.07%
Jun 202695.8%3.3%0.67%0.16%0.06%
Jul 202694.5%4.4%0.73%0.22%0.08%
Aug 202694.5%4.4%0.73%0.22%0.08%
Sep 202695.7%3.3%0.67%0.16%0.09%

Xbox sells other things too, so only its searches that name this product count here, like “xbox game bar”.

How has the Bandicam and Xbox comparison changed over the last 12 months?

3 findings
  • Bandicam was ahead of Xbox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bandicam’s share of searches among game capture software worldwide moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 246K to 165K.
  • Across the 12 months ending September 2026, Xbox’s share of searches among game capture software worldwide moved from 0.81% to 0.67%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for game capture software worldwide in September 2026?

2 changes
  1. In September 2026, Bandicam lost share of searches among game capture software worldwide, from 4.4% to 3.3%.

  2. Estimated monthly branded searches for Xbox worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bandicam’s and Xbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bandicam

1 branded search term

  • bandicam

Xbox

1 branded search term

  • xbox game bar

How the Brand Demand Index is measured

Other head-to-heads among game capture software

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