Brandwave

How popular isAzure Pipelines?

In September 2026, people searched for Azure Pipelines by name about 4,400 times worldwide, a 45.7% decrease from the previous year. These searches made up 0.37% of all global build automation platform searches, placing Azure Pipelines eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about build automation platforms, Azure Pipelines appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Azure Pipelines is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. GitLabShare of searches 68.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. JenkinsShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. GitHub ActionsShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GradleShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  5. Azure PipelinesShare of searches 0.37%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top build automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure Pipelines is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub Actions1st
  2. GitLab2nd
  3. Jenkins3rd
  4. Buildkite4th
  5. CircleCI5th
  6. Azure Pipelines6th
  7. TeamCity7th
  8. Gradle8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GitLab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CircleCI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buildkite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azure Pipelines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gradle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TeamCity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about build automation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which build automation platforms compete with Azure Pipelines?

Azure Pipelines against build automation platforms worldwide, by month

Share of searches by month for GitLab, Jenkins, GitHub Actions, Gradle, Azure Pipelines. The figures are in the table below the chart.

View monthly share of searches table
MonthGitLabJenkinsGitHub ActionsGradleCircleCITeamCityBuildkiteAzure Pipelines
Oct 202565.5%19.6%7.2%3.9%1.5%1.2%0.53%0.64%
Nov 202560.8%22.2%8.2%4.5%1.6%1.3%0.6%0.73%
Dec 202561%22.3%8.2%4.5%1.7%1.1%0.6%0.6%
Jan 202661%22.3%8.2%4.5%1.7%1.1%0.6%0.6%
Feb 202660.6%22.1%8.1%4.5%1.6%1.1%1.3%0.59%
Mar 202663.2%18.9%10.4%3.8%1.4%1.1%0.76%0.51%
Apr 202664.5%19.3%8.6%3.9%1.4%0.95%0.78%0.52%
May 202664.9%19.4%8.7%3.2%1.4%0.95%0.95%0.43%
Jun 202668.7%16.8%7.5%3.4%1.5%1%0.68%0.45%
Jul 202664.3%19.2%8.6%3.9%1.4%1.2%0.95%0.42%
Aug 202662.9%18.8%10.3%3.8%1.4%1.4%1.1%0.41%
Sep 202668.6%16.8%7.5%3.4%1.5%1%0.83%0.37%

  1. 1.GitLab

    68.6%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +5.8 points.

  2. 2.Jenkins

    16.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.GitHub Actions

    7.5%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.7 points.

  4. 4.Gradle

    3.4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.CircleCI

    1.5%

    Held 5th. 18.1K estimated branded searches, +21.9% vs prior month. Share +0.1 points.

  6. 6.TeamCity

    1%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.Buildkite

    0.83%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  8. 8.Azure Pipelines

    0.37%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Azure Pipelines and its closest rivals

Every comparison with Azure Pipelines

11 comparisons

How has branded search demand for Azure Pipelines changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure Pipelines worldwide fell from 8.1K to 4.4K.
  • Across the 12 months ending September 2026, Azure Pipelines fell from 7th to 8th among build automation platforms worldwide.

How did search popularity change for build automation platforms worldwide in September 2026?

6 changes

  1. In September 2026, GitLab gained share of searches among build automation platforms worldwide, from 62.9% to 68.6%.

  2. In September 2026, GitHub Actions lost share of searches among build automation platforms worldwide, from 10.3% to 7.5%.

  3. In September 2026, Jenkins lost share of searches among build automation platforms worldwide, from 18.8% to 16.8%.

  4. Estimated monthly branded searches for Buildkite worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Azure Pipelines worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  6. Estimated monthly branded searches for TeamCity worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are Azure Pipelines’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure Pipelines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure pipelines

How the Brand Demand Index is measured

Who owns Azure Pipelines?

Azure Pipelines is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Cloud, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Azure Pipelines? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Azure Pipelines compete?

Azure Pipelines is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Build automation platforms8th of 80.37%Shown above
CI/CD tools8th of 101%Show ranking
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