Brandwave

How popular isAzure Pipelines?

In September 2026, people searched for Azure Pipelines by name about 4,400 times worldwide, a 45.7% decrease from the previous year. These searches made up 1% of all global CI/CD tool searches, placing Azure Pipelines eighth out of ten tools. When we asked both ChatGPT and Google AI Overviews about CI/CD tools, Azure Pipelines appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Azure Pipelines is the eighth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. JenkinsShare of searches 47.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. GitHub ActionsShare of searches 21.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Argo CDShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. CircleCIShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. Azure PipelinesShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top CI/CD tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Azure Pipelines was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Pipelines is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GitHub Actions1st
  2. Jenkins2nd
  3. GitLab CI3rd
  4. CircleCI4th
  5. Azure Pipelines5th
  6. Argo CD6th
  7. Buildkite7th
  8. Travis CI8th
  9. TeamCity–
  10. Semaphore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CircleCI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GitLab CI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Argo CD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Pipelines3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buildkite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Travis CI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TeamCity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semaphore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CI/CD tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which CI/CD tools compete with Azure Pipelines?

Azure Pipelines against CI/CD tools worldwide, by month

Share of searches by month for Jenkins, GitHub Actions, Argo CD, CircleCI, TeamCity, Buildkite, Azure Pipelines. The figures are in the table below the chart.

View monthly share of searches table
MonthJenkinsGitHub ActionsArgo CDCircleCITeamCityBuildkiteGitLab CIAzure PipelinesTravis CISemaphore
Oct 202550.2%19.1%16.9%3.8%3%1.4%3%1.7%0.9%0.14%
Nov 202550.5%19.2%17%3.8%3%1.4%2.5%1.7%0.9%0.14%
Dec 202552.7%19.9%14.5%3.9%2.6%1.4%2.6%1.4%0.77%0.14%
Jan 202650.9%19.3%17.1%3.8%2.5%1.4%2.5%1.4%0.91%0.13%
Feb 202650.2%19.1%16.9%3.8%2.5%3%2.5%1.3%0.73%0.13%
Mar 202646.1%25.9%15.5%3.5%2.8%1.9%2.3%1.2%0.82%0.14%
Apr 202649%22.4%16.5%3.7%2.4%2%2%1.3%0.72%0.1%
May 202649%22.4%16.5%3.7%2.4%2.4%2%1.1%0.58%0.09%
Jun 202646.4%21.3%19.1%4.3%2.8%1.9%2.3%1.2%0.67%0.12%
Jul 202648.1%22.1%17.2%3.6%2.9%2.4%1.9%1.1%0.57%0.12%
Aug 202645.4%25.3%16.2%3.4%3.3%2.7%1.8%0.99%0.54%0.18%
Sep 202647.8%21.9%17%4.4%2.9%2.4%1.9%1%0.57%0.15%

  1. 1.Jenkins

    47.8%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.GitHub Actions

    21.9%

    Held 2nd. 92.2K estimated branded searches, -17.7% vs prior month. Share -3.4 points.

  3. 3.Argo CD

    17%

    Held 3rd. 71.7K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.CircleCI

    4.4%

    Held 4th. 18.3K estimated branded searches, +22% vs prior month. Share +1 points.

  5. 5.TeamCity

    2.9%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Buildkite

    2.4%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.GitLab CI

    1.9%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Azure Pipelines

    1%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Travis CI

    0.57%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Semaphore

    0.15%

    Held 10th. 620 estimated branded searches, -20.5% vs prior month. Share 0 points.

Compare popularity between Azure Pipelines and its closest rivals

Every comparison with Azure Pipelines

11 comparisons

How has branded search demand for Azure Pipelines changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Azure Pipelines worldwide fell from 8.1K to 4.4K.
  • Across the 12 months ending September 2026, Azure Pipelines’ share of searches among CI/CD tools worldwide decreased from 1.7% to 1%.
  • Across the 12 months ending September 2026, Azure Pipelines fell from 7th to 8th among CI/CD tools worldwide.

How did search popularity change for CI/CD tools worldwide in September 2026?

6 changes

  1. In September 2026, Jenkins gained share of searches among CI/CD tools worldwide, from 45.4% to 47.8%.

  2. In September 2026, CircleCI gained share of searches among CI/CD tools worldwide, from 3.4% to 4.4%.

  3. In September 2026, Argo CD gained share of searches among CI/CD tools worldwide, from 16.2% to 17%.

  4. In September 2026, GitHub Actions lost share of searches among CI/CD tools worldwide, from 25.3% to 21.9%.

  5. Estimated monthly branded searches for Buildkite worldwide rose 49.6% over 12 measured months, from 6.6K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Azure Pipelines worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are Azure Pipelines’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Azure Pipelines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • azure pipelines

How the Brand Demand Index is measured

Who owns Azure Pipelines?

Azure Pipelines is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Cloud, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Azure Pipelines? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Azure Pipelines compete?

Azure Pipelines is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Build automation platforms8th of 80.37%Show ranking
CI/CD tools8th of 101%Shown above
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