Azure Pipelines vs GitLab:Which is more popular?
In September 2026, GitLab had more branded searches than Azure Pipelines among build automation platforms worldwide. GitLab had about 823,000 branded searches, while Azure Pipelines had 4,400. GitLab made up 68.6% of all build automation platform searches we track, and Azure Pipelines accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about build automation platforms, GitLab appeared in all five answers and Azure Pipelines in three. GitLab was mentioned before Azure Pipelines in every answer.
Who do people search for more?
GitLab, about 187 searches for every 1 for Azure Pipelines
Who does AI mention more?
GitLab, mentioned in every answer we collected
Who does AI recommend more?
GitLab, named ahead of Azure Pipelines in every answer
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Top build automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GitLab appeared in all five answers. Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitLab was listed before Azure Pipelines in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GitHub Actions1st- GitLab2nd
Jenkins3rd
Buildkite4th
CircleCI5th
Azure Pipelines6th
TeamCity7th
Gradle8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GitLab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jenkins5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- GitHub Actions5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CircleCI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buildkite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azure Pipelines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gradle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TeamCity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about build automation platforms
5 answers
Asked ChatGPT
“Which build automation platform should I use?”
Asked ChatGPT
“What are the best build automation platforms?”
Asked ChatGPT
“What's the best build automation platform for software builds?”
Searched Google, AI Overview
“ci cd platform”
Searched Google, AI Overview
“continuous integration tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Azure Pipelines or GitLab more popular in search?
This chart shows how often people search Google for Azure Pipelines and GitLab by name. Each line represents a brand's share of searches for all eight build automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for GitLab, Azure Pipelines. The figures are in the table below the chart.
View monthly share of searches table
| Month | GitLab | Jenkins | GitHub Actions | Gradle | CircleCI | TeamCity | Buildkite | Azure Pipelines |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.5% | 19.6% | 7.2% | 3.9% | 1.5% | 1.2% | 0.53% | 0.64% |
| Nov 2025 | 60.8% | 22.2% | 8.2% | 4.5% | 1.6% | 1.3% | 0.6% | 0.73% |
| Dec 2025 | 61% | 22.3% | 8.2% | 4.5% | 1.7% | 1.1% | 0.6% | 0.6% |
| Jan 2026 | 61% | 22.3% | 8.2% | 4.5% | 1.7% | 1.1% | 0.6% | 0.6% |
| Feb 2026 | 60.6% | 22.1% | 8.1% | 4.5% | 1.6% | 1.1% | 1.3% | 0.59% |
| Mar 2026 | 63.2% | 18.9% | 10.4% | 3.8% | 1.4% | 1.1% | 0.76% | 0.51% |
| Apr 2026 | 64.5% | 19.3% | 8.6% | 3.9% | 1.4% | 0.95% | 0.78% | 0.52% |
| May 2026 | 64.9% | 19.4% | 8.7% | 3.2% | 1.4% | 0.95% | 0.95% | 0.43% |
| Jun 2026 | 68.7% | 16.8% | 7.5% | 3.4% | 1.5% | 1% | 0.68% | 0.45% |
| Jul 2026 | 64.3% | 19.2% | 8.6% | 3.9% | 1.4% | 1.2% | 0.95% | 0.42% |
| Aug 2026 | 62.9% | 18.8% | 10.3% | 3.8% | 1.4% | 1.4% | 1.1% | 0.41% |
| Sep 2026 | 68.6% | 16.8% | 7.5% | 3.4% | 1.5% | 1% | 0.83% | 0.37% |
How has the Azure Pipelines and GitLab comparison changed over the last 12 months?
3 findings
- GitLab was ahead of Azure Pipelines in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azure Pipelines’ share of searches among build automation platforms worldwide moved from 0.64% to 0.37%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, GitLab’s share of searches among build automation platforms worldwide moved from 65.5% to 68.6%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for build automation platforms worldwide in September 2026?
2 changes
In September 2026, GitLab gained share of searches among build automation platforms worldwide, from 62.9% to 68.6%.
Estimated monthly branded searches for Azure Pipelines worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Azure Pipelines’ and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Azure Pipelines
1 branded search term
- azure pipelines
GitLab
1 branded search term
- gitlab
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