How popular isNintendo Switch in search?
In August 2026, there were an estimated 3.4M branded searches for Nintendo Switch worldwide which is down 18.1% over the last 11 months. Nintendo Switch holds 20.8% estimated Share of Search among gaming console brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which gaming console brands compete with Nintendo Switch?
Share of Search by month for Xbox, Nintendo Switch, Sony, ASUS, Valve. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | Nintendo Switch | Sony | ASUS | Valve |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 25% | 13.7% | 12.2% | 3.4% |
| Nov 2025 | 46% | 25.2% | 13.8% | 10% | 5% |
| Dec 2025 | 47.1% | 25.7% | 14.1% | 10.2% | 2.8% |
| Jan 2026 | 46.1% | 20.6% | 16.9% | 12.3% | 4.1% |
| Feb 2026 | 45% | 20.1% | 16.5% | 14.4% | 4% |
| Mar 2026 | 38.6% | 31.5% | 14.1% | 12.4% | 3.5% |
| Apr 2026 | 44.1% | 24.1% | 16.1% | 11.7% | 4% |
| May 2026 | 41.8% | 27.9% | 15.3% | 11.2% | 3.8% |
| Jun 2026 | 48% | 21.5% | 14.4% | 12.6% | 3.5% |
| Jul 2026 | 49.4% | 18.1% | 18.1% | 10.8% | 3.6% |
| Aug 2026 | 46.5% | 20.8% | 17% | 12.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 7.5M | 0% | -2.9 points | |
| 2, held 2nd | 20.8% | 3.4M | +22.3% | +2.7 points | |
| 3, held 3rd | 17% | 2.7M | 0% | -1.1 points | |
| 4, held 4th | 12.2% | 2M | +20.4% | +1.4 points | |
| 5, held 5th | 3.4% | 550K | 0% | -0.2 points |
1.
Xbox46.5%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -2.9 points.
20.8%
Held 2nd. 3.4M estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.
Sony17%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
ASUS12.2%
Held 4th. 2M estimated branded searches, +20.4% vs prior month. Share +1.4 points.
5.Valve
3.4%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Nintendo Switch and its closest rivals
How has branded search demand for Nintendo Switch changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nintendo Switch worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide decreased from 25% to 20.8%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide peaked at 31.5% in March 2026 and was lowest at 18.1% in July 2026.
How did search popularity change for gaming console brands worldwide in August 2026?
4 changes
In August 2026, Nintendo Switch gained estimated Share of Search among gaming console brands worldwide, from 18.1% to 20.8%.
In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.
In August 2026, Xbox lost estimated Share of Search among gaming console brands worldwide, from 49.4% to 46.5%.
In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.
Where does Nintendo Switch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 3rd of 6 | 19% | Show ranking |
| Gaming platforms | 3rd of 5 | 20.5% | Show ranking |
| Gaming console brands | 2nd of 5 | 20.8% | Shown above |
How is Nintendo Switch measured?
Brandwave collects information about searches that people make online using Nintendo Switch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- switch 2
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