Brandwave

PlayStation vs Steam Deck:Which is searched more?

In September 2026, PlayStation had more branded searches than Steam Deck among games consoles worldwide. PlayStation was estimated to have 6.1M branded searches compared to Steam Deck’s 2M, and held a 30.3% Share of Search versus Steam Deck’s 10.1%. These are worldwide searches for English-language branded terms.

Share of Search among games consoles worldwide in September 2026Which is more popular in search, PlayStation or Steam Deck?
PlayStation30.3%6.1M searches
vs
Steam Deck10.1%2M searches

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Which is more popular in search, PlayStation or Steam Deck?

Compare the games consoles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PlayStation and Steam Deck among games consoles worldwide, by month

Share of Search by month for PlayStation, Steam Deck. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteam DeckMeta Quest
Oct 202541%22.8%22.8%11.4%1.9%
Nov 202537.7%20.7%25.3%14.1%2.1%
Dec 202534.9%22.6%27.6%12.6%2.3%
Jan 202639%21%25.7%12.2%2.1%
Feb 202638.5%25.8%21.1%12.9%1.8%
Mar 202639%25.6%20.9%12.8%1.7%
Apr 202636.6%24.9%24.9%11.9%1.7%
May 202636%24.1%24.1%14.1%1.6%
Jun 202637.2%20.7%31%9.9%1.2%
Jul 202639.9%27.2%22.2%9.1%1.5%
Aug 202644.4%24.2%19.8%9.9%1.6%
Sep 202637.7%30.3%20.2%10.1%1.7%

How has the PlayStation and Steam Deck comparison changed over the last 12 months?

  • PlayStation was ahead of Steam Deck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide moved from 22.8% to 30.3%, and its estimated monthly branded searches moved from 5M to 6.1M.
  • Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide moved from 11.4% to 10.1%, and its estimated monthly branded searches moved from 2.5M to 2M.

How did search popularity change for games consoles worldwide in September 2026?

  1. In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%.

  2. Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.

Other head-to-heads among games consoles

How each brand is measured

Brandwave collects information about searches that people make online using PlayStation’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PlayStation

1 branded search term

  • playstation

Steam Deck

2 branded search terms

  • steam deck
  • steamdeck

How the Brand Demand Index is measured

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Put your own brand in this comparison

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