How popular isPlayStation in search?
In August 2026, there were an estimated 5M branded searches for PlayStation worldwide which held steady over the last 11 months. PlayStation holds 30.6% estimated Share of Search among gaming platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox45.8%
PlayStation30.6%
Nintendo Switch20.5%
Steam2.3%
GOG0.83%
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Which gaming platforms compete with PlayStation?
Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam | GOG |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.5% | 24.1% | 1.2% | 0.97% |
| Nov 2025 | 44.2% | 29.6% | 24.2% | 1.2% | 0.8% |
| Dec 2025 | 41.2% | 33.7% | 22.5% | 1.7% | 0.91% |
| Jan 2026 | 45.9% | 30.7% | 20.6% | 1.8% | 1% |
| Feb 2026 | 42.9% | 35% | 19.2% | 1.7% | 1.2% |
| Mar 2026 | 37% | 30.2% | 30.2% | 1.5% | 1% |
| Apr 2026 | 41.3% | 33.8% | 22.6% | 1.4% | 0.91% |
| May 2026 | 39.3% | 32.1% | 26.2% | 1.6% | 0.87% |
| Jun 2026 | 45.3% | 30.3% | 20.3% | 3.3% | 0.82% |
| Jul 2026 | 43.5% | 35.6% | 16% | 3.9% | 0.96% |
| Aug 2026 | 45.8% | 30.6% | 20.5% | 2.3% | 0.83% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 7.5M | 0% | +2.3 points | |
| 2, held 2nd | 30.6% | 5M | -18.3% | -5 points | |
| 3, held 3rd | 20.5% | 3.4M | +22.3% | +4.6 points | |
| 4, held 4th | 2.3% | 368K | -45.3% | -1.7 points | |
| 5, held 5th | 0.83% | 135K | -18.2% | -0.1 points |
1.
Xbox45.8%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +2.3 points.
30.6%
Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5 points.
20.5%
Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.6 points.
4.
Steam2.3%
Held 4th. 368K estimated branded searches, -45.3% vs prior month. Share -1.7 points.
5.
GOG0.83%
Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between PlayStation and its closest rivals
How has branded search demand for PlayStation changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PlayStation worldwide held steady at 5M.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among gaming platforms worldwide increased from 29.5% to 30.6%.
- Across the 11 months ending August 2026, PlayStation’s estimated Share of Search among gaming platforms worldwide peaked at 35.6% in July 2026 and was lowest at 29.5% in October 2025.
How did search popularity change for gaming platforms worldwide in August 2026?
5 changes
In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 16% to 20.5%.
In August 2026, Xbox gained estimated Share of Search among gaming platforms worldwide, from 43.5% to 45.8%.
In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 35.6% to 30.6%.
In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3.9% to 2.3%.
Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Where does PlayStation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 2nd of 6 | 28.3% | Show ranking |
| Gaming platforms | 2nd of 5 | 30.6% | Shown above |
How is PlayStation measured?
Brandwave collects information about searches that people make online using PlayStation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- playstation
Who owns PlayStation?
PlayStation is owned by 
Sony. Brandwave also tracks Sony, owned by the same company, worldwide.
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Is PlayStation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.