Brandwave

Ayaneo vs ROG Ally:Which is searched more?

In September 2026, ROG Ally had more branded searches than Ayaneo among handheld gaming PC brands worldwide. ROG Ally was estimated to have 246K branded searches compared to Ayaneo’s 60.5K, and held a 9.6% Share of Search versus Ayaneo’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among handheld gaming PC brands worldwide in September 2026Which is more popular in search, Ayaneo or ROG Ally?
Ayaneo2.4%60.5K searches
vs
ROG Ally9.6%246K searches

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Which is more popular in search, Ayaneo or ROG Ally?

Compare the handheld gaming pc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ayaneo and ROG Ally among handheld gaming PC brands worldwide, by month

Share of Search by month for ROG Ally, Ayaneo. The figures are in the table below the chart.

View monthly share of search table
MonthSteam DeckROG AllyLenovo Legion GoAyaneoMSI Claw
Oct 202576.3%11.2%7.5%2.3%2.8%
Nov 202584%7.4%5%1.8%1.8%
Dec 202583.7%7.4%4.9%2.2%1.8%
Jan 202681.4%8.4%5.6%2.5%2.1%
Feb 202680.7%7.9%6.5%2.9%2%
Mar 202680.7%7.9%6.5%2.9%2%
Apr 202682%8.5%5.7%2.1%1.7%
May 202682.9%8.6%4.7%2.1%1.7%
Jun 202679.3%10%6.7%2%2%
Jul 202679%9.5%6.4%2.9%2.3%
Aug 202679%9.5%6.4%2.9%2.3%
Sep 202679.7%9.6%6.4%2.4%1.9%

How has the Ayaneo and ROG Ally comparison changed over the last 12 months?

  • ROG Ally was ahead of Ayaneo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ayaneo’s estimated Share of Search among handheld gaming PC brands worldwide moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands worldwide moved from 11.2% to 9.6%, and its estimated monthly branded searches moved from 368K to 246K.

How did search popularity change for handheld gaming PC brands worldwide in September 2026?

  1. Estimated monthly branded searches for ROG Ally worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  2. Estimated monthly branded searches for Ayaneo worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

Other head-to-heads among handheld gaming PC brands

How each brand is measured

Brandwave collects information about searches that people make online using Ayaneo’s and ROG Ally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ayaneo

1 branded search term

  • ayaneo

ROG Ally

1 branded search term

  • rog ally

How the Brand Demand Index is measured

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