ROG Ally vs Steam Deck:Which is searched more?
In September 2026, Steam Deck had more branded searches than ROG Ally among handheld gaming PC brands worldwide. Steam Deck was estimated to have 2M branded searches compared to ROG Ally’s 246K, and held a 79.7% Share of Search versus ROG Ally’s 9.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ROG Ally or Steam Deck?
Compare the handheld gaming pc brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steam Deck, ROG Ally. The figures are in the table below the chart.
View monthly share of search table
| Month | Steam Deck | ROG Ally | Lenovo Legion Go | Ayaneo | MSI Claw |
|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 11.2% | 7.5% | 2.3% | 2.8% |
| Nov 2025 | 84% | 7.4% | 5% | 1.8% | 1.8% |
| Dec 2025 | 83.7% | 7.4% | 4.9% | 2.2% | 1.8% |
| Jan 2026 | 81.4% | 8.4% | 5.6% | 2.5% | 2.1% |
| Feb 2026 | 80.7% | 7.9% | 6.5% | 2.9% | 2% |
| Mar 2026 | 80.7% | 7.9% | 6.5% | 2.9% | 2% |
| Apr 2026 | 82% | 8.5% | 5.7% | 2.1% | 1.7% |
| May 2026 | 82.9% | 8.6% | 4.7% | 2.1% | 1.7% |
| Jun 2026 | 79.3% | 10% | 6.7% | 2% | 2% |
| Jul 2026 | 79% | 9.5% | 6.4% | 2.9% | 2.3% |
| Aug 2026 | 79% | 9.5% | 6.4% | 2.9% | 2.3% |
| Sep 2026 | 79.7% | 9.6% | 6.4% | 2.4% | 1.9% |
How has the ROG Ally and Steam Deck comparison changed over the last 12 months?
3 findings
- Steam Deck was ahead of ROG Ally in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands worldwide moved from 11.2% to 9.6%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among handheld gaming PC brands worldwide moved from 76.3% to 79.7%, and its estimated monthly branded searches moved from 2.5M to 2M.
How did search popularity change for handheld gaming PC brands worldwide in September 2026?
2 changes
In September 2026, Steam Deck gained estimated Share of Search among handheld gaming PC brands worldwide, from 79% to 79.7%.
Estimated monthly branded searches for ROG Ally worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Other head-to-heads among handheld gaming PC brands
How each brand is measured
Brandwave collects information about searches that people make online using ROG Ally’s and Steam Deck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ROG Ally
1 branded search term
- rog ally
Steam Deck
2 branded search terms
- steam deck
- steamdeck
Put your own brand in this comparison
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