Brandwave

VR headset brands:Which are searched most?

In September 2026, Pico was the most searched among VR headset brands worldwide, with an estimated 500K branded searches and 37.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pico37.7%
  2. Apple Vision Pro27.8%
  3. Meta Quest25.2%
  4. PlayStation VR25.6%
  5. HTC Vive3.7%

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Share of SearchLeaderboard

Compare the virtual and mixed reality headset brands people play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among VR headset brands worldwide, by month

Share of Search by month for Pico, Apple Vision Pro, Meta Quest, PlayStation VR2, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthPicoApple Vision ProMeta QuestPlayStation VR2HTC Vive
Oct 202531.5%34%25.2%5.6%3.7%
Nov 202524.1%25.3%35.1%11.3%4.2%
Dec 202523.5%20.2%41.9%11%3.3%
Jan 202627.7%29.1%32.3%7.1%3.9%
Feb 202633.2%29.3%27.1%7.2%3.2%
Mar 202637%27.3%25.3%6.7%3.7%
Apr 202640%24.1%26.7%5.9%3.2%
May 202639%24%26.6%7.2%3.2%
Jun 202636.5%26.9%24.9%8.1%3.6%
Jul 202637.5%22.1%30%6.7%3.6%
Aug 202640%24.1%26.7%5.9%3.2%
Sep 202637.7%27.8%25.2%5.6%3.7%

This month’s ranking, September 2026

  1. 1.Pico

    37.7%

    Held 1st. 500K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Apple Vision Pro

    27.8%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  3. 3.Meta Quest

    25.2%

    Moved from 2nd to 3rd. 334K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.PlayStation VR2

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.HTC Vive

    3.7%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among VR headset brands worldwide?

In September 2026, Pico was the most searched among VR headset brands worldwide, with an estimated 500K branded searches and 37.7% estimated Share of Search within this set. Apple Vision Pro is in 2nd place, 9.9 percentage points behind at 27.8% Share of Search.

Global VR headset brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pico31.5% → 37.7%40%Apr 202623.5%Dec 20252nd → 1st
Apple Vision Pro34% → 27.8%34%Oct 202520.2%Dec 20251st → 2nd
Meta Quest25.2%41.9%Dec 202524.9%Jun 20263rd
PlayStation VR25.6%11.3%Nov 20255.6%Sep 20264th
HTC Vive3.7%4.2%Nov 20253.2%Feb 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Pico’s estimated Share of Search among VR headset brands worldwide increased from 31.5% to 37.7%.
  • Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide decreased from 34% to 27.8%.
  • Across the 12 months ending September 2026, Pico’s estimated Share of Search among VR headset brands worldwide peaked at 40% in April 2026 and was lowest at 23.5% in December 2025.
  • Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide peaked at 34% in October 2025 and was lowest at 20.2% in December 2025.
  • Across the 12 months ending September 2026, Meta Quest’s estimated Share of Search among VR headset brands worldwide peaked at 41.9% in December 2025 and was lowest at 24.9% in June 2026.
  • Across the 12 months ending September 2026, PlayStation VR2’s estimated Share of Search among VR headset brands worldwide peaked at 11.3% in November 2025 and was lowest at 5.6% in September 2026.
  • Across the 12 months ending September 2026, Pico rose from 2nd to 1st among VR headset brands worldwide.
  • Across the 12 months ending September 2026, Apple Vision Pro fell from 1st to 2nd among VR headset brands worldwide.
  • Across the 12 months ending September 2026, Meta Quest, PlayStation VR2 and HTC Vive held steady: their estimated Share of Search among VR headset brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for VR headset brands worldwide in September 2026?

  1. In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.

  2. In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.

  3. In September 2026, Meta Quest lost estimated Share of Search among VR headset brands worldwide, from 26.7% to 25.2%.

  4. PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026.

  5. Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

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