Brandwave

How popular isHTC Vive in search?

In September 2026, there were an estimated 49.5K branded searches for HTC Vive worldwide which is down 18.2% over the last 12 months. HTC Vive holds 3.7% estimated Share of Search among VR headset brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pico37.7%
  2. Apple Vision Pro27.8%
  3. Meta Quest25.2%
  4. PlayStation VR25.6%
  5. HTC Vive3.7%
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Which VR headset brands compete with HTC Vive?

HTC Vive against VR headset brands worldwide, by month

Share of Search by month for Pico, Apple Vision Pro, Meta Quest, PlayStation VR2, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthPicoApple Vision ProMeta QuestPlayStation VR2HTC Vive
Oct 202531.5%34%25.2%5.6%3.7%
Nov 202524.1%25.3%35.1%11.3%4.2%
Dec 202523.5%20.2%41.9%11%3.3%
Jan 202627.7%29.1%32.3%7.1%3.9%
Feb 202633.2%29.3%27.1%7.2%3.2%
Mar 202637%27.3%25.3%6.7%3.7%
Apr 202640%24.1%26.7%5.9%3.2%
May 202639%24%26.6%7.2%3.2%
Jun 202636.5%26.9%24.9%8.1%3.6%
Jul 202637.5%22.1%30%6.7%3.6%
Aug 202640%24.1%26.7%5.9%3.2%
Sep 202637.7%27.8%25.2%5.6%3.7%

  1. 1.Pico

    37.7%

    Held 1st. 500K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Apple Vision Pro

    27.8%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  3. 3.Meta Quest

    25.2%

    Moved from 2nd to 3rd. 334K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.PlayStation VR2

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.HTC Vive

    3.7%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

Compare search popularity between HTC Vive and its closest rivals

Every comparison with HTC Vive

How has branded search demand for HTC Vive changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HTC Vive worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, HTC Vive’s estimated Share of Search among VR headset brands worldwide held steady at 3.7%.

How did search popularity change for VR headset brands worldwide in September 2026?

  1. In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.

  2. In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.

  3. In September 2026, Meta Quest lost estimated Share of Search among VR headset brands worldwide, from 26.7% to 25.2%.

  4. PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026.

  5. Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is HTC Vive measured?

Brandwave collects information about searches that people make online using HTC Vive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • htc vive

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How the Brand Demand Index is measured

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