Brandwave

How popular isValve?

In September 2026, people searched for Valve by name about 550,000 times worldwide, about the same as the previous year. These searches made up 29.3% of all global VR headset brand searches, placing Valve first out of six brands. When we asked both ChatGPT and Google AI Overviews about VR headset brands, Valve appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Valve is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. ValveShare of searches 29.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. PicoShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Apple Vision ProShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Meta QuestShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. PlayStation VR2Share of searches 3.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top VR headset brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Valve was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Valve is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meta Quest1st
  2. PlayStation VR22nd
  3. Apple Vision Pro3rd
  4. Valve4th
  5. HTC Vive5th
  6. Pico–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meta Quest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PlayStation VR25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Valve3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Vision Pro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HTC Vive1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pico0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about VR headset brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which VR headset brands compete with Valve?

Valve against VR headset brands worldwide, by month

Share of searches by month for Valve, Pico, Apple Vision Pro, Meta Quest, PlayStation VR2, HTC Vive. The figures are in the table below the chart.

View monthly share of searches table
MonthValvePicoApple Vision ProMeta QuestPlayStation VR2HTC Vive
Oct 202525.3%23.5%25.3%18.8%4.2%2.8%
Nov 202536%15.4%16.2%22.5%7.2%2.7%
Dec 202523.2%18.1%15.5%32.2%8.5%2.6%
Jan 202630.3%19.3%20.3%22.5%5%2.7%
Feb 202630.4%23.1%20.4%18.9%5%2.2%
Mar 202629%26.3%19.4%18%4.8%2.6%
Apr 202630.6%27.8%16.7%18.6%4.1%2.3%
May 202630.4%27.2%16.7%18.5%5%2.2%
Jun 202632.9%24.5%18%16.7%5.4%2.4%
Jul 202633.1%25.1%14.8%20.1%4.5%2.4%
Aug 202630.6%27.8%16.7%18.6%4.1%2.3%
Sep 202629.3%26.6%19.6%17.8%3.9%2.6%

  1. 1.Valve

    29.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Pico

    26.6%

    Held 2nd. 500K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Apple Vision Pro

    19.6%

    Moved from 4th to 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  4. 4.Meta Quest

    17.8%

    Moved from 3rd to 4th. 334K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.PlayStation VR2

    3.9%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.HTC Vive

    2.6%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare popularity between Valve and its closest rivals

Every comparison with Valve

9 comparisons

How has branded search demand for Valve changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Valve worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Valve’s share of searches among VR headset brands worldwide increased from 25.3% to 29.3%.
  • Across the 12 months ending September 2026, Valve’s share of searches among VR headset brands worldwide peaked at 36% in November 2025 and was lowest at 23.2% in December 2025.
  • Across the 12 months ending September 2026, Valve rose from 2nd to 1st among VR headset brands worldwide.

How did search popularity change for VR headset brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple Vision Pro overtook Meta Quest to rank 3rd among VR headset brands worldwide, with 19.6% of the searches.

  2. In September 2026, Valve lost share of searches among VR headset brands worldwide, from 30.6% to 29.3%.

  3. In September 2026, Pico lost share of searches among VR headset brands worldwide, from 27.8% to 26.6%.

  4. In September 2026, Meta Quest lost share of searches among VR headset brands worldwide, from 18.6% to 17.8%.

  5. PlayStation VR2’s share of searches among VR headset brands worldwide has lost ground for 3 months in a row, from 5.4% to 3.9% in September 2026.

  6. Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Valve’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Valve’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • valve

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How the Brand Demand Index is measured

Where does Valve compete?

Valve is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming console brands5th of 52.7%Show ranking
VR headset brands1st of 629.3%Shown above
Creator with pink hair and a pink jacket

Is Valve your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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