Brandwave

How popular isMeta Quest in search?

In September 2026, there were an estimated 334K branded searches for Meta Quest worldwide which is down 18.2% over the last 12 months. Meta Quest holds 25.2% estimated Share of Search among VR headset brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pico37.7%
  2. Apple Vision Pro27.8%
  3. Meta Quest25.2%
  4. PlayStation VR25.6%
  5. HTC Vive3.7%
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Which VR headset brands compete with Meta Quest?

Meta Quest against VR headset brands worldwide, by month

Share of Search by month for Pico, Apple Vision Pro, Meta Quest, PlayStation VR2, HTC Vive. The figures are in the table below the chart.

View monthly share of search table
MonthPicoApple Vision ProMeta QuestPlayStation VR2HTC Vive
Oct 202531.5%34%25.2%5.6%3.7%
Nov 202524.1%25.3%35.1%11.3%4.2%
Dec 202523.5%20.2%41.9%11%3.3%
Jan 202627.7%29.1%32.3%7.1%3.9%
Feb 202633.2%29.3%27.1%7.2%3.2%
Mar 202637%27.3%25.3%6.7%3.7%
Apr 202640%24.1%26.7%5.9%3.2%
May 202639%24%26.6%7.2%3.2%
Jun 202636.5%26.9%24.9%8.1%3.6%
Jul 202637.5%22.1%30%6.7%3.6%
Aug 202640%24.1%26.7%5.9%3.2%
Sep 202637.7%27.8%25.2%5.6%3.7%

  1. 1.Pico

    37.7%

    Held 1st. 500K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Apple Vision Pro

    27.8%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  3. 3.Meta Quest

    25.2%

    Moved from 2nd to 3rd. 334K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.PlayStation VR2

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.HTC Vive

    3.7%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

Compare search popularity between Meta Quest and its closest rivals

Every comparison with Meta Quest

How has branded search demand for Meta Quest changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Meta Quest worldwide fell from 409K to 334K.
  • Across the 12 months ending September 2026, Meta Quest’s estimated Share of Search among VR headset brands worldwide peaked at 41.9% in December 2025 and was lowest at 24.9% in June 2026.

How did search popularity change for VR headset brands worldwide in September 2026?

  1. In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.

  2. In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.

  3. In September 2026, Meta Quest lost estimated Share of Search among VR headset brands worldwide, from 26.7% to 25.2%.

  4. PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026.

  5. Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Meta Quest compete?

Meta Quest is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video game consoles5th of 61.7%Show ranking
Games consoles5th of 51.7%Show ranking
VR headset brands3rd of 525.2%Shown above

How is Meta Quest measured?

Brandwave collects information about searches that people make online using Meta Quest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • meta quest
  • metaquest

How the Brand Demand Index is measured

Who owns Meta Quest?

Meta Quest is owned by Meta. Brandwave also tracks Meta AI, Facebook, Instagram, Messenger, Meta Ads, Threads and WhatsApp, owned by the same company, worldwide.

Do you work for Meta Quest? To request corrections or removal please contact us via our support page and we will be happy to assist.

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