How popular isApple Vision Pro in search?
In September 2026, there were an estimated 368K branded searches for Apple Vision Pro worldwide which is down 33.1% over the last 12 months. Apple Vision Pro holds 27.8% estimated Share of Search among VR headset brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pico37.7%
Apple Vision Pro27.8%
Meta Quest25.2%
PlayStation VR25.6%HTC Vive3.7%
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Which VR headset brands compete with Apple Vision Pro?
Share of Search by month for Pico, Apple Vision Pro, Meta Quest, PlayStation VR2, HTC Vive. The figures are in the table below the chart.
View monthly share of search table
| Month | Pico | Apple Vision Pro | Meta Quest | PlayStation VR2 | HTC Vive |
|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 34% | 25.2% | 5.6% | 3.7% |
| Nov 2025 | 24.1% | 25.3% | 35.1% | 11.3% | 4.2% |
| Dec 2025 | 23.5% | 20.2% | 41.9% | 11% | 3.3% |
| Jan 2026 | 27.7% | 29.1% | 32.3% | 7.1% | 3.9% |
| Feb 2026 | 33.2% | 29.3% | 27.1% | 7.2% | 3.2% |
| Mar 2026 | 37% | 27.3% | 25.3% | 6.7% | 3.7% |
| Apr 2026 | 40% | 24.1% | 26.7% | 5.9% | 3.2% |
| May 2026 | 39% | 24% | 26.6% | 7.2% | 3.2% |
| Jun 2026 | 36.5% | 26.9% | 24.9% | 8.1% | 3.6% |
| Jul 2026 | 37.5% | 22.1% | 30% | 6.7% | 3.6% |
| Aug 2026 | 40% | 24.1% | 26.7% | 5.9% | 3.2% |
| Sep 2026 | 37.7% | 27.8% | 25.2% | 5.6% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 500K | 0% | -2.3 points | |
| 2, moved from 3rd to 2nd | 27.8% | 368K | +22.3% | +3.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.2% | 334K | 0% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.6% | 74K | 0% | -0.3 points | |
| 5, held 5th | 3.7% | 49.5K | +22.2% | +0.5 points |
1.
Pico37.7%
Held 1st. 500K estimated branded searches, 0% vs prior month. Share -2.3 points.
27.8%
Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.7 points.
25.2%
Moved from 2nd to 3rd. 334K estimated branded searches, 0% vs prior month. Share -1.5 points.
5.6%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
3.7%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
Compare search popularity between Apple Vision Pro and its closest rivals
Every comparison with Apple Vision Pro
4 comparisons
How has branded search demand for Apple Vision Pro changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple Vision Pro worldwide fell from 550K to 368K.
- Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide decreased from 34% to 27.8%.
- Across the 12 months ending September 2026, Apple Vision Pro’s estimated Share of Search among VR headset brands worldwide peaked at 34% in October 2025 and was lowest at 20.2% in December 2025.
- Across the 12 months ending September 2026, Apple Vision Pro fell from 1st to 2nd among VR headset brands worldwide.
How did search popularity change for VR headset brands worldwide in September 2026?
5 changes
In September 2026, Apple Vision Pro overtook Meta Quest to rank 2nd among VR headset brands worldwide, with 27.8% estimated Share of Search.
In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.
In September 2026, Meta Quest lost estimated Share of Search among VR headset brands worldwide, from 26.7% to 25.2%.
PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026.
Estimated monthly branded searches for HTC Vive worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How is Apple Vision Pro measured?
Brandwave collects information about searches that people make online using Apple Vision Pro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- apple vision pro
Who owns Apple Vision Pro?
Apple Vision Pro is owned by Apple. Brandwave also tracks Pixelmator, AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, Keynote, Logic Pro and Safari, owned by the same company, worldwide.
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Is Apple Vision Pro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.