Brandwave

Pico vs PlayStation VR2:Which is searched more?

In September 2026, Pico had more branded searches than PlayStation VR2 among VR headset brands worldwide. Pico was estimated to have 500K branded searches compared to PlayStation VR2’s 74K, and held a 37.7% Share of Search versus PlayStation VR2’s 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among VR headset brands worldwide in September 2026Which is more popular in search, Pico or PlayStation VR2?
Pico37.7%500K searches
vs
PlayStation VR25.6%74K searches

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Which is more popular in search, Pico or PlayStation VR2?

Compare the virtual and mixed reality headset brands people play and work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pico and PlayStation VR2 among VR headset brands worldwide, by month

Share of Search by month for Pico, PlayStation VR2. The figures are in the table below the chart.

View monthly share of search table
MonthPicoApple Vision ProMeta QuestPlayStation VR2HTC Vive
Oct 202531.5%34%25.2%5.6%3.7%
Nov 202524.1%25.3%35.1%11.3%4.2%
Dec 202523.5%20.2%41.9%11%3.3%
Jan 202627.7%29.1%32.3%7.1%3.9%
Feb 202633.2%29.3%27.1%7.2%3.2%
Mar 202637%27.3%25.3%6.7%3.7%
Apr 202640%24.1%26.7%5.9%3.2%
May 202639%24%26.6%7.2%3.2%
Jun 202636.5%26.9%24.9%8.1%3.6%
Jul 202637.5%22.1%30%6.7%3.6%
Aug 202640%24.1%26.7%5.9%3.2%
Sep 202637.7%27.8%25.2%5.6%3.7%

How has the Pico and PlayStation VR2 comparison changed over the last 12 months?

  • Pico was ahead of PlayStation VR2 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pico’s estimated Share of Search among VR headset brands worldwide moved from 31.5% to 37.7%, and its estimated monthly branded searches moved from 511K to 500K.
  • Across the 12 months ending September 2026, PlayStation VR2’s estimated Share of Search among VR headset brands worldwide held steady at 5.6%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for VR headset brands worldwide in September 2026?

  1. In September 2026, Pico lost estimated Share of Search among VR headset brands worldwide, from 40% to 37.7%.

  2. PlayStation VR2’s estimated Share of Search among VR headset brands worldwide has lost ground for 3 months in a row, from 8.1% to 5.6% in September 2026.

Other head-to-heads among VR headset brands

How each brand is measured

Brandwave collects information about searches that people make online using Pico’s and PlayStation VR2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pico

2 branded search terms

  • pico
  • pico 4

PlayStation VR2

1 branded search term

  • playstation vr2

How the Brand Demand Index is measured

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