Brandwave

How popular isSony in search?

In August 2026, there were an estimated 2.7M branded searches for Sony worldwide which is up 22.3% over the last 11 months. Sony holds 81.4% estimated Share of Search among studio headphone brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony81.4%
  2. Audio-Technica8.4%
  3. Beyerdynamic4.5%
  4. Sennheiser3%
  5. AKG2.7%
  6. Focal Car Audio0.07%
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Which studio headphone brands compete with Sony?

Sony against studio headphone brands worldwide, by month

Share of Search by month for Sony, Audio-Technica, Beyerdynamic, Sennheiser, AKG. The figures are in the table below the chart.

View monthly share of search table
MonthSonyAudio-TechnicaBeyerdynamicSennheiserAKGFocal Car Audio
Oct 202575.3%11.3%6.2%4.1%3%0.1%
Nov 202574.6%11.2%7.1%4%3%0.08%
Dec 202576%11.2%6.2%3.4%3.1%0.07%
Jan 202676.4%11.3%6%3.3%3.1%0.1%
Feb 202677%10.2%6.1%3.4%3.1%0.19%
Mar 202677%9.7%6%4%3.1%0.15%
Apr 202678.7%9.5%5.1%3.4%3.2%0.13%
May 202678.2%9.6%5.2%3.7%3.2%0.13%
Jun 202678.2%9.8%5.2%3.5%3.2%0.1%
Jul 202681.2%8.6%4.4%3%2.7%0.09%
Aug 202681.4%8.4%4.5%3%2.7%0.07%
Sep 2026——————

  1. 1.Sony

    81.4%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Audio-Technica

    8.4%

    Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.2 points.

  3. 3.Beyerdynamic

    4.5%

    Held 3rd. 150K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sennheiser

    3%

    Held 4th. 100K estimated branded searches, +0.09% vs prior month. Share 0 points.

  5. 5.AKG

    2.7%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Focal Car Audio

    0.07%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sony worldwide rose from 2.2M to 2.7M.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among studio headphone brands worldwide increased from 75.3% to 81.4%.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among studio headphone brands worldwide peaked at 81.4% in August 2026 and was lowest at 74.6% in November 2025.

How did search popularity change for studio headphone brands worldwide in August 2026?

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  2. Estimated monthly branded searches for Beyerdynamic worldwide fell 18.5% over 11 measured months, from 184K to 150K in August 2026.

  3. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

  4. Estimated monthly branded searches for Focal Car Audio worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Audio-Technica worldwide fell 16.3% over 11 measured months, from 337K to 282K in August 2026.

Where does Sony compete?

Sony is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Gaming console brands3rd of 517%Show ranking
Earbud brands2nd of 526.1%Show ranking
Party speaker brands1st of 634.2%Show ranking
Television brands1st of 551.2%Show ranking
Kids headphones1st of 652.8%Show ranking
Camera brands1st of 561.7%Show ranking
Camera lenses1st of 674.8%Show ranking
Studio headphone brands1st of 681.4%Shown above

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sony

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation, owned by the same company, worldwide.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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