Brandwave

Apple HomePod vs Bose:Which is more popular by branded search?

In August 2026, Bose had more branded searches than Apple HomePod among smart speaker brands worldwide. Bose was estimated to have 1.1M branded searches compared to Apple HomePod’s 165K, and held a 0.13% Share of Search versus Apple HomePod’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among smart speaker brands worldwide in August 2026Which is more popular in search, Apple HomePod or Bose?
Apple HomePod0.02%165K searches
vs
Bose0.13%1.1M searches
Add a brand to this comparison

Follow Apple HomePod vs Bose and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Apple HomePod or Bose?

Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple HomePod and Bose among smart speaker brands worldwide, by month

Share of Search by month for Bose, Apple HomePod. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleBoseSonosApple HomePod
Oct 202549.9%49.9%0.13%0.11%0.02%
Nov 202554.8%44.8%0.19%0.14%0.02%
Dec 202554.8%44.9%0.18%0.12%0.03%
Jan 202649.9%49.9%0.12%0.11%0.02%
Feb 202649.9%49.9%0.12%0.11%0.02%
Mar 202649.9%49.9%0.11%0.11%0.02%
Apr 202644.8%54.9%0.12%0.1%0.02%
May 202649.9%49.9%0.11%0.11%0.02%
Jun 202649.9%49.9%0.11%0.09%0.02%
Jul 202649.9%49.9%0.11%0.09%0.02%
Aug 202649.9%49.9%0.13%0.11%0.02%
Sep 2026—————

How has the Apple HomePod and Bose comparison changed over the last 12 months?

  • Bose was ahead of Apple HomePod in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Apple HomePod’s estimated Share of Search among smart speaker brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among smart speaker brands worldwide held steady at 0.13%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for smart speaker brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple HomePod worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apple HomePod’s and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple HomePod

1 branded search term

  • homepod

Bose

9 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose com
  • bose headphone
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • headphone bose
  • speaker bose

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free