How popular isApple HomePod in search?
In August 2026, there were an estimated 165K branded searches for Apple HomePod worldwide which is down 17.9% over the last 11 months. Apple HomePod holds 0.02% estimated Share of Search among smart speaker brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smart speaker brands compete with Apple HomePod?
Share of Search by month for Amazon, Google, Apple HomePod. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon | Bose | Sonos | Apple HomePod | |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 49.9% | 0.13% | 0.11% | 0.02% |
| Nov 2025 | 54.8% | 44.8% | 0.19% | 0.14% | 0.02% |
| Dec 2025 | 54.8% | 44.9% | 0.18% | 0.12% | 0.03% |
| Jan 2026 | 49.9% | 49.9% | 0.12% | 0.11% | 0.02% |
| Feb 2026 | 49.9% | 49.9% | 0.12% | 0.11% | 0.02% |
| Mar 2026 | 49.9% | 49.9% | 0.11% | 0.11% | 0.02% |
| Apr 2026 | 44.8% | 54.9% | 0.12% | 0.1% | 0.02% |
| May 2026 | 49.9% | 49.9% | 0.11% | 0.11% | 0.02% |
| Jun 2026 | 49.9% | 49.9% | 0.11% | 0.09% | 0.02% |
| Jul 2026 | 49.9% | 49.9% | 0.11% | 0.09% | 0.02% |
| Aug 2026 | 49.9% | 49.9% | 0.13% | 0.11% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 414M | 0% | 0 points | |
| 2, held 2nd | 49.9% | 414M | 0% | 0 points | |
| 3, held 3rd | 0.13% | 1.1M | +13.2% | 0 points | |
| 4, held 4th | 0.11% | 877K | +16.3% | 0 points | |
| 5, held 5th | 0.02% | 165K | +22.2% | 0 points |
1.
Amazon
49.9%
Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Google
49.9%
Held 2nd. 414M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Bose0.13%
Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share 0 points.
4.
Sonos0.11%
Held 4th. 877K estimated branded searches, +16.3% vs prior month. Share 0 points.
0.02%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between Apple HomePod and its closest rivals
How has branded search demand for Apple HomePod changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple HomePod worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Apple HomePod’s estimated Share of Search among smart speaker brands worldwide held steady at 0.02%.
How did search popularity change for smart speaker brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Apple HomePod worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Apple HomePod measured?
Brandwave collects information about searches that people make online using Apple HomePod’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- homepod
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Is Apple HomePod your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.