Brandwave

Apple HomePod vs Sonos:Which is more popular by branded search?

In August 2026, Sonos had more branded searches than Apple HomePod among smart speaker brands worldwide. Sonos was estimated to have 877K branded searches compared to Apple HomePod’s 165K, and held a 0.11% Share of Search versus Apple HomePod’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among smart speaker brands worldwide in August 2026Which is more popular in search, Apple HomePod or Sonos?
Apple HomePod0.02%165K searches
vs
Sonos0.11%877K searches
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Which is more popular in search, Apple HomePod or Sonos?

Compare the smart speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple HomePod and Sonos among smart speaker brands worldwide, by month

Share of Search by month for Sonos, Apple HomePod. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonGoogleBoseSonosApple HomePod
Oct 202549.9%49.9%0.13%0.11%0.02%
Nov 202554.8%44.8%0.19%0.14%0.02%
Dec 202554.8%44.9%0.18%0.12%0.03%
Jan 202649.9%49.9%0.12%0.11%0.02%
Feb 202649.9%49.9%0.12%0.11%0.02%
Mar 202649.9%49.9%0.11%0.11%0.02%
Apr 202644.8%54.9%0.12%0.1%0.02%
May 202649.9%49.9%0.11%0.11%0.02%
Jun 202649.9%49.9%0.11%0.09%0.02%
Jul 202649.9%49.9%0.11%0.09%0.02%
Aug 202649.9%49.9%0.13%0.11%0.02%
Sep 2026—————

How has the Apple HomePod and Sonos comparison changed over the last 12 months?

  • Sonos was ahead of Apple HomePod in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Apple HomePod’s estimated Share of Search among smart speaker brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 11 months ending August 2026, Sonos’ estimated Share of Search among smart speaker brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 877K.

How did search popularity change for smart speaker brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple HomePod worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apple HomePod’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple HomePod

1 branded search term

  • homepod

Sonos

6 branded search terms

  • bluetooth speaker sonos
  • sonos
  • sonos com
  • sonos move
  • sonos roam
  • sonos speaker

How the Brand Demand Index is measured

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