Brandwave

How popular isBose in search?

In August 2026, there were an estimated 1.1M branded searches for Bose worldwide which held steady over the last 11 months. Bose holds 14.3% estimated Share of Search among pa systems worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha54.6%
  2. JBL29.9%
  3. Bose14.3%
  4. Mackie0.44%
  5. QSC0.44%
  6. Electro-Voice0.3%
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Which pa systems compete with Bose?

Bose against pa systems worldwide, by month

Share of Search by month for Yamaha, JBL, Bose. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaJBLBoseMackieQSCElectro-Voice
Oct 202554.6%29.9%14.3%0.44%0.44%0.36%
Nov 202544.2%36.2%18.6%0.36%0.44%0.29%
Dec 202544.5%36.4%17.9%0.44%0.44%0.29%
Jan 202651.5%34.5%12.8%0.42%0.51%0.34%
Feb 202659.8%26.8%12.2%0.4%0.48%0.32%
Mar 202664.1%23.5%11.2%0.42%0.52%0.28%
Apr 202652.5%35.2%11.2%0.42%0.42%0.28%
May 202655.5%30.4%12.8%0.45%0.45%0.3%
Jun 202655.6%30.5%12.7%0.45%0.45%0.3%
Jul 202655.5%30.4%12.8%0.45%0.45%0.3%
Aug 202654.6%29.9%14.3%0.44%0.44%0.3%
Sep 2026——————

  1. 1.Yamaha

    54.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.JBL

    29.9%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Bose

    14.3%

    Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share +1.5 points.

  4. 4.Mackie

    0.44%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.QSC

    0.44%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Electro-Voice

    0.3%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bose and its closest rivals

How has branded search demand for Bose changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bose worldwide held steady at 1.1M.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among pa systems worldwide peaked at 18.6% in November 2025 and was lowest at 11.2% in April 2026.

How did search popularity change for pa systems worldwide in August 2026?

  1. In August 2026, Bose gained estimated Share of Search among pa systems worldwide, from 12.8% to 14.3%.

  2. In August 2026, Yamaha lost estimated Share of Search among pa systems worldwide, from 55.5% to 54.6%.

  3. In August 2026, JBL lost estimated Share of Search among pa systems worldwide, from 30.4% to 29.9%.

  4. Estimated monthly branded searches for Electro-Voice worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Bose compete?

Bose is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands3rd of 50.13%Show ranking
Earbud brands3rd of 510.2%Show ranking
Party speaker brands4th of 613.3%Show ranking
Pa systems3rd of 614.3%Shown above
Soundbar brands2nd of 520.9%Show ranking
Portable speaker brands1st of 532.8%Show ranking
Over-ear headphone brands1st of 559.8%Show ranking

How is Bose measured?

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose com
  • bose headphone
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • headphone bose
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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