Bose vs Suunto:Which is more popular?
In September 2026, Suunto had more branded searches than Bose among open-ear headphone brands worldwide. Suunto had about 254,000 branded searches, while Bose had 143,000. Suunto made up 13.4% of all open-ear headphone brand searches we track, and Bose accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about open-ear headphone brands, Bose appeared in four of the five answers and Suunto in none.
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Top open-ear headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bose was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Suunto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shokz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TOZO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cleer Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about open-ear headphone brands
5 answers
Asked ChatGPT
“Which open-ear headphone brand should I buy?”
Asked ChatGPT
“What are the best open-ear headphone brands?”
Asked ChatGPT
“What's the best open-ear headphone brand for running and commuting?”
Searched Google, AI Overview
“best open-ear headphones”
Searched Google, AI Overview
“headphones for running”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bose or Suunto more popular in search?
This chart shows how often people search Google for Bose and Suunto by name. Each line represents a brand's share of searches for all six open-ear headphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Suunto, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shokz | Soundcore | Suunto | Bose | TOZO | Cleer Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 31.9% | 18.2% | 10.1% | 1.6% | 0.09% |
| Nov 2025 | 44.3% | 29.8% | 14.2% | 10.3% | 1.3% | 0.07% |
| Dec 2025 | 42.5% | 33.2% | 12.4% | 10.4% | 1.4% | 0.08% |
| Jan 2026 | 43.8% | 30.9% | 14.2% | 9.4% | 1.6% | 0.1% |
| Feb 2026 | 41% | 33.3% | 15.7% | 8.5% | 1.4% | 0.09% |
| Mar 2026 | 43.7% | 31.2% | 14.3% | 9.1% | 1.6% | 0.08% |
| Apr 2026 | 44.3% | 31.6% | 14.5% | 7.8% | 1.6% | 0.08% |
| May 2026 | 41.8% | 34.4% | 13.3% | 9.2% | 1.3% | 0.07% |
| Jun 2026 | 41% | 34.4% | 13.1% | 10.2% | 1.2% | 0.07% |
| Jul 2026 | 42.9% | 31.4% | 13.7% | 10.7% | 1.2% | 0.07% |
| Aug 2026 | 40.1% | 34.4% | 15.6% | 8.5% | 1.2% | 0.08% |
| Sep 2026 | 41.9% | 35.9% | 13.4% | 7.5% | 1.3% | 0.07% |
How has the Bose and Suunto comparison changed over the last 12 months?
3 findings
- Suunto was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 176K to 143K.
- Across the 12 months ending September 2026, Suunto’s share of searches among open-ear headphone brands worldwide moved from 18.2% to 13.4%, and its estimated monthly branded searches moved from 315K to 254K.
How did search popularity change for open-ear headphone brands worldwide in September 2026?
2 changes
In September 2026, Suunto lost share of searches among open-ear headphone brands worldwide, from 15.6% to 13.4%.
In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bose’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among open-ear headphone brands
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