Bose vs Shokz:Which is more popular?
In September 2026, Shokz had more branded searches than Bose among open-ear headphone brands worldwide. Shokz had about 795,000 branded searches, while Bose had 143,000. Shokz made up 41.9% of all open-ear headphone brand searches we track, and Bose accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about open-ear headphone brands, Shokz appeared in all five answers and Bose in four. Shokz was mentioned before Bose in every answer.
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Top open-ear headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shokz appeared in all five answers. Bose was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shokz was listed before Bose in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shokz5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TOZO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cleer Audio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about open-ear headphone brands
5 answers
Asked ChatGPT
“Which open-ear headphone brand should I buy?”
Asked ChatGPT
“What are the best open-ear headphone brands?”
Asked ChatGPT
“What's the best open-ear headphone brand for running and commuting?”
Searched Google, AI Overview
“best open-ear headphones”
Searched Google, AI Overview
“headphones for running”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bose or Shokz more popular in search?
This chart shows how often people search Google for Bose and Shokz by name. Each line represents a brand's share of searches for all six open-ear headphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shokz, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shokz | Soundcore | Suunto | Bose | TOZO | Cleer Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 31.9% | 18.2% | 10.1% | 1.6% | 0.09% |
| Nov 2025 | 44.3% | 29.8% | 14.2% | 10.3% | 1.3% | 0.07% |
| Dec 2025 | 42.5% | 33.2% | 12.4% | 10.4% | 1.4% | 0.08% |
| Jan 2026 | 43.8% | 30.9% | 14.2% | 9.4% | 1.6% | 0.1% |
| Feb 2026 | 41% | 33.3% | 15.7% | 8.5% | 1.4% | 0.09% |
| Mar 2026 | 43.7% | 31.2% | 14.3% | 9.1% | 1.6% | 0.08% |
| Apr 2026 | 44.3% | 31.6% | 14.5% | 7.8% | 1.6% | 0.08% |
| May 2026 | 41.8% | 34.4% | 13.3% | 9.2% | 1.3% | 0.07% |
| Jun 2026 | 41% | 34.4% | 13.1% | 10.2% | 1.2% | 0.07% |
| Jul 2026 | 42.9% | 31.4% | 13.7% | 10.7% | 1.2% | 0.07% |
| Aug 2026 | 40.1% | 34.4% | 15.6% | 8.5% | 1.2% | 0.08% |
| Sep 2026 | 41.9% | 35.9% | 13.4% | 7.5% | 1.3% | 0.07% |
How has the Bose and Shokz comparison changed over the last 12 months?
3 findings
- Shokz was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 176K to 143K.
- Across the 12 months ending September 2026, Shokz’s share of searches among open-ear headphone brands worldwide moved from 38% to 41.9%, and its estimated monthly branded searches moved from 658K to 795K.
How did search popularity change for open-ear headphone brands worldwide in September 2026?
2 changes
In September 2026, Shokz gained share of searches among open-ear headphone brands worldwide, from 40.1% to 41.9%.
In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bose’s and Shokz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among open-ear headphone brands
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