Bose vs Suunto:Which is searched more?
In September 2026, Suunto had more branded searches than Bose among open-ear headphone brands worldwide. Suunto had about 254,000 branded searches, while Bose had 143,000. Suunto made up 13.4% of all open-ear headphone brand searches we track, and Bose accounted for 7.5%. These are worldwide searches for English-language branded terms.
Follow Bose vs Suunto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Bose or Suunto more popular in search?
Compare brands that offer open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Suunto, Bose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shokz | Soundcore | Suunto | Bose | TOZO | Cleer Audio |
|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 31.9% | 18.2% | 10.1% | 1.6% | 0.09% |
| Nov 2025 | 44.3% | 29.8% | 14.2% | 10.3% | 1.3% | 0.07% |
| Dec 2025 | 42.5% | 33.2% | 12.4% | 10.4% | 1.4% | 0.08% |
| Jan 2026 | 43.8% | 30.9% | 14.2% | 9.4% | 1.6% | 0.1% |
| Feb 2026 | 41% | 33.3% | 15.7% | 8.5% | 1.4% | 0.09% |
| Mar 2026 | 43.7% | 31.2% | 14.3% | 9.1% | 1.6% | 0.08% |
| Apr 2026 | 44.3% | 31.6% | 14.5% | 7.8% | 1.6% | 0.08% |
| May 2026 | 41.8% | 34.4% | 13.3% | 9.2% | 1.3% | 0.07% |
| Jun 2026 | 41% | 34.4% | 13.1% | 10.2% | 1.2% | 0.07% |
| Jul 2026 | 42.9% | 31.4% | 13.7% | 10.7% | 1.2% | 0.07% |
| Aug 2026 | 40.1% | 34.4% | 15.6% | 8.5% | 1.2% | 0.08% |
| Sep 2026 | 41.9% | 35.9% | 13.4% | 7.5% | 1.3% | 0.07% |
How has the Bose and Suunto comparison changed over the last 12 months?
3 findings
- Suunto was ahead of Bose in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among open-ear headphone brands worldwide moved from 10.1% to 7.5%, and its estimated monthly branded searches moved from 176K to 143K.
- Across the 12 months ending September 2026, Suunto’s share of searches among open-ear headphone brands worldwide moved from 18.2% to 13.4%, and its estimated monthly branded searches moved from 315K to 254K.
How did search popularity change for open-ear headphone brands worldwide in September 2026?
2 changes
In September 2026, Suunto lost share of searches among open-ear headphone brands worldwide, from 15.6% to 13.4%.
In September 2026, Bose lost share of searches among open-ear headphone brands worldwide, from 8.5% to 7.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bose’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among open-ear headphone brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.