Brandwave

How popular isSuunto in search?

In August 2026, there were an estimated 310K branded searches for Suunto worldwide which held steady over the last 11 months. Suunto holds 17.1% estimated Share of Search among open-ear headphone brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shokz43.9%
  2. Soundcore37.6%
  3. Suunto17.1%
  4. TOZO1.3%
  5. Cleer Audio0.08%
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Which open-ear headphone brands compete with Suunto?

Suunto against open-ear headphone brands worldwide, by month

Share of Search by month for Shokz, Soundcore, Suunto. The figures are in the table below the chart.

View monthly share of search table
MonthShokzSoundcoreSuuntoTOZOCleer Audio
Oct 202542.4%35.5%20.2%1.8%0.11%
Nov 202549.5%33.2%15.8%1.4%0.08%
Dec 202547.5%36.9%13.8%1.6%0.09%
Jan 202648.5%34%15.6%1.7%0.11%
Feb 202644.9%36.3%17.2%1.6%0.09%
Mar 202648.2%34.3%15.7%1.7%0.09%
Apr 202648.2%34.2%15.7%1.7%0.09%
May 202646.1%37.8%14.6%1.4%0.08%
Jun 202645.7%38.3%14.6%1.3%0.08%
Jul 202648.1%35.1%15.4%1.4%0.08%
Aug 202643.9%37.6%17.1%1.3%0.08%
Sep 2026—————

  1. 1.Shokz

    43.9%

    held 1st · 799K estimated branded searches · +0.05% vs prior month · -4.1 points

  2. 2.Soundcore

    37.6%

    held 2nd · 683K estimated branded searches · +17.2% vs prior month · +2.5 points

  3. 3.Suunto

    17.1%

    held 3rd · 310K estimated branded searches · +21.5% vs prior month · +1.7 points

  4. 4.TOZO

    1.3%

    held 4th · 24.4K estimated branded searches · +5.1% vs prior month · -0.1 points

  5. 5.Cleer Audio

    0.08%

    held 5th · 1.5K estimated branded searches · +22.2% vs prior month · 0 points

Compare search popularity between Suunto and its closest rivals

How has branded search demand for Suunto changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Suunto worldwide held steady, from 315K to 310K.
  • Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide decreased from 20.2% to 17.1%.
  • Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide peaked at 20.2% in October 2025 and was lowest at 13.8% in December 2025.

How did search popularity change for open-ear headphone brands worldwide in August 2026?

  1. In August 2026, Soundcore gained estimated Share of Search among open-ear headphone brands worldwide, from 35.1% to 37.6%.

  2. In August 2026, Suunto gained estimated Share of Search among open-ear headphone brands worldwide, from 15.4% to 17.1%.

  3. In August 2026, Shokz lost estimated Share of Search among open-ear headphone brands worldwide, from 48.1% to 43.9%.

  4. Estimated monthly branded searches for TOZO worldwide fell 13.9% over 11 measured months, from 28.3K to 24.4K in August 2026.

How is Suunto measured?

Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • suunto
  • suunto com
  • suunto headphones
  • suunto open ear headphones
  • suunto sonic
  • suunto wing

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How the Brand Demand Index is measured

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