Seiko vs Suunto:Which is searched more?
In September 2026, Seiko had more branded searches than Suunto among dive watch brands worldwide. Seiko had about 1.8 million branded searches, while Suunto had 246,000. Seiko made up 46.1% of all dive watch brand searches we track, and Suunto accounted for 6.2%. These are worldwide searches for English-language branded terms.
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Is Seiko or Suunto more popular in search?
Compare the dive watch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Seiko, Suunto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seiko | Tissot | Tudor | Christopher Ward | Suunto | Cressi | Doxa | Mares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Nov 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Dec 2025 | 45.3% | 37.1% | 6.1% | 4.1% | 6.1% | 0.67% | 0.55% | 0.06% |
| Jan 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Feb 2026 | 47% | 31.3% | 6.3% | 6.3% | 7.7% | 0.7% | 0.57% | 0.07% |
| Mar 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Apr 2026 | 42.2% | 34.4% | 10.4% | 4.6% | 6.9% | 0.76% | 0.63% | 0.08% |
| May 2026 | 43.5% | 35.6% | 8.7% | 4.8% | 5.8% | 0.79% | 0.64% | 0.07% |
| Jun 2026 | 46.4% | 30.9% | 9.3% | 5.1% | 6.2% | 1.3% | 0.69% | 0.08% |
| Jul 2026 | 41.4% | 33.7% | 10.2% | 5.6% | 6.8% | 1.4% | 0.91% | 0.1% |
| Aug 2026 | 45.2% | 30.2% | 9.1% | 6.1% | 7.4% | 1.2% | 0.67% | 0.09% |
| Sep 2026 | 46.1% | 30.7% | 9.3% | 6.2% | 6.2% | 0.83% | 0.68% | 0.07% |
How has the Seiko and Suunto comparison changed over the last 12 months?
3 findings
- Seiko was ahead of Suunto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Seiko’s share of searches among dive watch brands worldwide moved from 48% to 46.1%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Suunto’s share of searches among dive watch brands worldwide moved from 7.9% to 6.2%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for dive watch brands worldwide in September 2026?
2 changes
In September 2026, Seiko gained share of searches among dive watch brands worldwide, from 45.2% to 46.1%.
In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Seiko’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dive watch brands
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