How popular isSeiko?
In September 2026, people searched for Seiko by name about 1.8 million times worldwide, about the same as the previous year. These searches made up 46.1% of all global dive watch brand searches, placing Seiko first out of eight brands. When we asked both ChatGPT and Google AI Overviews about dive watch brands, Seiko appeared in all answers and was the most recommended of the eight.
Seiko is the most searched of 8 competitors and the most recommended in AI answers.
SeikoShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TissotShare of searches 30.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TudorShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Christopher WardShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SuuntoShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dive watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seiko appeared in all five answers. Seiko is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tudor4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Christopher Ward3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Doxa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tissot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Suunto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dive watch brands
5 answers
Asked ChatGPT
“Which dive watch brand should I buy?”
Asked ChatGPT
“What are the best dive watch brands?”
Asked ChatGPT
“What's the best dive watch brand for a recreational diver?”
Searched Google, AI Overview
“best dive watch”
Searched Google, AI Overview
“watch for diving”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dive watch brands compete with Seiko?
Share of searches by month for Seiko, Tissot, Tudor, Christopher Ward, Suunto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seiko | Tissot | Tudor | Christopher Ward | Suunto | Cressi | Doxa | Mares |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Nov 2025 | 48% | 32% | 6.4% | 4.3% | 7.9% | 0.71% | 0.58% | 0.08% |
| Dec 2025 | 45.3% | 37.1% | 6.1% | 4.1% | 6.1% | 0.67% | 0.55% | 0.06% |
| Jan 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Feb 2026 | 47% | 31.3% | 6.3% | 6.3% | 7.7% | 0.7% | 0.57% | 0.07% |
| Mar 2026 | 48.2% | 32.1% | 6.5% | 5.3% | 6.5% | 0.71% | 0.58% | 0.07% |
| Apr 2026 | 42.2% | 34.4% | 10.4% | 4.6% | 6.9% | 0.76% | 0.63% | 0.08% |
| May 2026 | 43.5% | 35.6% | 8.7% | 4.8% | 5.8% | 0.79% | 0.64% | 0.07% |
| Jun 2026 | 46.4% | 30.9% | 9.3% | 5.1% | 6.2% | 1.3% | 0.69% | 0.08% |
| Jul 2026 | 41.4% | 33.7% | 10.2% | 5.6% | 6.8% | 1.4% | 0.91% | 0.1% |
| Aug 2026 | 45.2% | 30.2% | 9.1% | 6.1% | 7.4% | 1.2% | 0.67% | 0.09% |
| Sep 2026 | 46.1% | 30.7% | 9.3% | 6.2% | 6.2% | 0.83% | 0.68% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 1.8M | 0% | +0.8 points | |
| 2, held 2nd | 30.7% | 1.2M | 0% | +0.5 points | |
| 3, held 3rd | 9.3% | 368K | 0% | +0.2 points | |
| 4, moved from 5th to 4th | 6.2% | 246K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.2% | 246K | -18.3% | -1.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.83% | 33.1K | -33.1% | -0.4 points | |
| 7, held 7th | 0.68% | 27.1K | 0% | 0 points | |
| 8, held 8th | 0.07% | 2.7K | -24.4% | 0 points |
1.
Seiko46.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Tissot30.7%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Tudor9.3%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.2%
Moved from 5th to 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Suunto6.2%
Moved from 4th to 5th. 246K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
6.
Cressi0.83%
Held 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.
7.
Doxa0.68%
Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Mares0.07%
Held 8th. 2.7K estimated branded searches, -24.4% vs prior month. Share 0 points.
Compare popularity between Seiko and its closest rivals
Every comparison with Seiko
21 comparisons
- Casio vs Seiko
- Rolex vs Seiko
- Cartier vs Seiko
- Patek Philippe vs Seiko
- Seiko vs Tissot
- Seiko vs TAG Heuer
- Audemars Piguet vs Seiko
- Fossil vs Seiko
- Omega vs Seiko
- Citizen vs Seiko
- Seiko vs Tudor
- Christopher Ward vs Seiko
- Seiko vs Suunto
- Cressi vs Seiko
- Doxa vs Seiko
- Cherub vs Seiko
- Korg vs Seiko
- Seiko vs Wittner
- Mares vs Seiko
- Seiko vs Yamaha
- Boss vs Seiko
How has branded search demand for Seiko changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Seiko worldwide held steady at 1.8M.
- Across the 12 months ending September 2026, Seiko’s share of searches among dive watch brands worldwide decreased from 48% to 46.1%.
- Across the 12 months ending September 2026, Seiko’s share of searches among dive watch brands worldwide peaked at 48.2% in January 2026 and was lowest at 41.4% in July 2026.
How did search popularity change for dive watch brands worldwide in September 2026?
6 changes
In September 2026, Seiko gained share of searches among dive watch brands worldwide, from 45.2% to 46.1%.
In September 2026, Tissot gained share of searches among dive watch brands worldwide, from 30.2% to 30.7%.
In September 2026, Suunto lost share of searches among dive watch brands worldwide, from 7.4% to 6.2%.
Christopher Ward’s share of searches among dive watch brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in September 2026.
Estimated monthly branded searches for Tudor worldwide rose 49.6% over 12 measured months, from 246K to 368K in September 2026.
Estimated monthly branded searches for Cressi worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Seiko’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Seiko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- seiko
- seiko metronome
Do you work for Seiko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Seiko compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Watch brands | 3rd of 8 | 11.8% | Show ranking |
| Luxury watch brands | 4th of 8 | 13.3% | Show ranking |
| Dive watch brands | 1st of 8 | 46.1% | Shown above |
| Metronome brands | 4th of 6 | 5% | Show ranking |
Is Seiko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.