Patek Philippe vs Seiko:Which is searched more?
In September 2026, Patek Philippe and Seiko were level in searches among luxury watch brands worldwide, with an estimated 1.8M branded searches each, at 13.3% of the total each. These are worldwide searches for English-language branded terms.
Follow Patek Philippe vs Seiko and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Patek Philippe or Seiko more popular in search?
Compare the watch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Patek Philippe, Seiko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolex | Cartier | Patek Philippe | Seiko | Tissot | Audemars Piguet | Omega | Citizen |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 23.2% | 12.7% | 12.7% | 8.4% | 6.9% | 4.7% | 3.1% |
| Nov 2025 | 28.5% | 23.3% | 12.7% | 12.7% | 8.5% | 5.7% | 4.7% | 3.8% |
| Dec 2025 | 31.5% | 21.1% | 11.5% | 11.5% | 9.5% | 6.3% | 4.2% | 4.2% |
| Jan 2026 | 28.7% | 23.5% | 12.8% | 12.8% | 8.6% | 5.8% | 4.7% | 3.2% |
| Feb 2026 | 32.3% | 21.7% | 11.9% | 11.9% | 7.9% | 6.5% | 4.3% | 3.6% |
| Mar 2026 | 31% | 20.8% | 11.4% | 13.9% | 9.2% | 6.2% | 4.2% | 3.4% |
| Apr 2026 | 31% | 20.8% | 13.9% | 11.4% | 9.2% | 6.2% | 4.2% | 3.4% |
| May 2026 | 23.8% | 19.5% | 10.7% | 10.7% | 8.7% | 19.5% | 3.9% | 3.2% |
| Jun 2026 | 26% | 21.3% | 11.7% | 14.2% | 9.5% | 7.8% | 5.2% | 4.3% |
| Jul 2026 | 27.1% | 22.2% | 12.1% | 12.1% | 9.9% | 6.7% | 5.4% | 4.5% |
| Aug 2026 | 29.4% | 19.7% | 13.1% | 13.1% | 8.8% | 7.2% | 4.8% | 3.9% |
| Sep 2026 | 29.7% | 19.9% | 13.3% | 13.3% | 8.9% | 6% | 4.9% | 4% |
How has the Patek Philippe and Seiko comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Patek Philippe took it in April 2026, Seiko took it in June 2026.
- Across the 12 months ending September 2026, Patek Philippe’s share of searches among luxury watch brands worldwide moved from 12.7% to 13.3%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Seiko’s share of searches among luxury watch brands worldwide moved from 12.7% to 13.3%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for luxury watch brands worldwide in September 2026?
1 change
Patek Philippe’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 11.7% to 13.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Patek Philippe’s and Seiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Patek Philippe
1 branded search term
- patek philippe
Seiko
1 branded search term
- seiko
Other head-to-heads among luxury watch brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.