Dive watch brands:Which are searched most?
In September 2026, Suunto was the most searched among dive watch brands worldwide, with an estimated 246K branded searches and 86.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the dive watch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suunto, Cressi. The figures are in the table below the chart.
View monthly share of search table
| Month | Suunto | Cressi | Mares |
|---|---|---|---|
| Oct 2025 | 90.4% | 8.1% | 1.4% |
| Nov 2025 | 90.4% | 8.1% | 1.4% |
| Dec 2025 | 88.8% | 9.8% | 1.4% |
| Jan 2026 | 88.7% | 9.8% | 1.5% |
| Feb 2026 | 90.4% | 8.2% | 1.4% |
| Mar 2026 | 88.6% | 9.8% | 1.6% |
| Apr 2026 | 88.6% | 9.8% | 1.6% |
| May 2026 | 86.7% | 11.7% | 1.7% |
| Jun 2026 | 81.8% | 16.5% | 1.7% |
| Jul 2026 | 81.6% | 16.4% | 2% |
| Aug 2026 | 84.5% | 13.9% | 1.7% |
| Sep 2026 | 86.8% | 11.7% | 1.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 246K | -18.3% | +2.3 points | |
| 2, held 2nd | 11.7% | 33.1K | -33.1% | -2.2 points | |
| 3, held 3rd | 1.6% | 4.4K | -24.7% | -0.1 points |
Compare search popularity between leading brands
Which brand is most popular in search among dive watch brands worldwide?
3 brands
In September 2026, Suunto was the most searched among dive watch brands worldwide, with an estimated 246K branded searches and 86.8% estimated Share of Search within this set. Cressi is in 2nd place, 75.1 percentage points behind at 11.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Suunto | 90.4% → 86.8% | 90.4%Feb 2026 | 81.6%Jul 2026 | 1st |
 Cressi | 8.1% → 11.7% | 16.5%Jun 2026 | 8.1%Oct 2025 | 2nd |
 Mares | 1.4% → 1.6% | 2%Jul 2026 | 1.4%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive watch brands worldwide decreased from 90.4% to 86.8%.
- Across the 12 months ending September 2026, Cressi’s estimated Share of Search among dive watch brands worldwide increased from 8.1% to 11.7%.
- Across the 12 months ending September 2026, Suunto’s estimated Share of Search among dive watch brands worldwide peaked at 90.4% in February 2026 and was lowest at 81.6% in July 2026.
- Across the 12 months ending September 2026, Cressi’s estimated Share of Search among dive watch brands worldwide peaked at 16.5% in June 2026 and was lowest at 8.1% in October 2025.
- Across the 12 months ending September 2026, Mares held steady: its estimated Share of Search among dive watch brands worldwide moved less than 0.5 percentage points.
How did search popularity change for dive watch brands worldwide in September 2026?
2 changes
In September 2026, Suunto gained estimated Share of Search among dive watch brands worldwide, from 84.5% to 86.8%.
In September 2026, Cressi lost estimated Share of Search among dive watch brands worldwide, from 13.9% to 11.7%.
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