Brandwave

How popular isMares in search?

In September 2026, there were an estimated 4.4K branded searches for Mares worldwide which is down 6.3% over the last 12 months. Mares holds 1.6% estimated Share of Search among dive watch brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Suunto86.8%
  2. Cressi11.7%
  3. Mares1.6%
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Which dive watch brands compete with Mares?

Mares against dive watch brands worldwide, by month

Share of Search by month for Suunto, Cressi, Mares. The figures are in the table below the chart.

View monthly share of search table
MonthSuuntoCressiMares
Oct 202590.4%8.1%1.4%
Nov 202590.4%8.1%1.4%
Dec 202588.8%9.8%1.4%
Jan 202688.7%9.8%1.5%
Feb 202690.4%8.2%1.4%
Mar 202688.6%9.8%1.6%
Apr 202688.6%9.8%1.6%
May 202686.7%11.7%1.7%
Jun 202681.8%16.5%1.7%
Jul 202681.6%16.4%2%
Aug 202684.5%13.9%1.7%
Sep 202686.8%11.7%1.6%
  1. 1.Suunto

    86.8%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share +2.3 points.

  2. 2.Cressi

    11.7%

    Held 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.2 points.

  3. 3.Mares

    1.6%

    Held 3rd. 4.4K estimated branded searches, -24.7% vs prior month. Share -0.1 points.

Compare search popularity between Mares and its closest rivals

How has branded search demand for Mares changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mares worldwide fell from 4.7K to 4.4K.
  • Across the 12 months ending September 2026, Mares’ estimated Share of Search among dive watch brands worldwide held steady, from 1.4% to 1.6%.

How did search popularity change for dive watch brands worldwide in September 2026?

  1. In September 2026, Suunto gained estimated Share of Search among dive watch brands worldwide, from 84.5% to 86.8%.

  2. In September 2026, Cressi lost estimated Share of Search among dive watch brands worldwide, from 13.9% to 11.7%.

Where does Mares compete?

Mares is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dive computer brands5th of 70.12%Show ranking
Dive watch brands3rd of 31.6%Shown above
Dive masks4th of 64%Show ranking
Dive gear brands3rd of 34.8%Show ranking
Scuba mask brands2nd of 410.5%Show ranking

How is Mares measured?

Brandwave collects information about searches that people make online using Mares’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • mares dive
  • mares dive computer
  • mares mask
  • mares scuba
  • mares scuba mask

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How the Brand Demand Index is measured

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Is Mares your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.