Fourth Element vs Mares:Which is more popular?
In September 2026, Fourth Element had more branded searches than Mares among dive gear brands worldwide. Fourth Element had about 6,600 branded searches, while Mares had 2,720. Fourth Element made up 5.3% of all dive gear brand searches we track, and Mares accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about dive gear brands, Mares appeared in all five answers and Fourth Element in three. Mares was mentioned before Fourth Element in four out of five answers.
Who do people search for more?
Fourth Element, about 2 searches for every 1 for Mares
Who does AI mention more?
Mares, mentioned in every answer we collected
Who does AI recommend more?
Mares, named ahead of Fourth Element in 4 of 5 answers
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Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mares appeared in all five answers. Fourth Element was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mares was listed before Fourth Element in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scubapro1st
Aqua Lung2nd
Shearwater3rd- Mares4th
Cressi5th
Apeks6th- Fourth Element7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about dive gear brands
5 answers
Asked ChatGPT
“Which dive gear brand should I buy?”
Asked ChatGPT
“What are the best dive gear brands?”
Asked ChatGPT
“What's the best dive gear brand for a recreational diver?”
Searched Google, AI Overview
“best dive gear”
Searched Google, AI Overview
“scuba gear brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fourth Element or Mares more popular in search?
This chart shows how often people search Google for Fourth Element and Mares by name. Each line represents a brand's share of searches for all seven dive gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fourth Element, Mares. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Cressi | Scubapro | Apeks | Fourth Element | Shearwater | Mares |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.1% | 22.1% | 9.9% | 5.4% | 4.9% | 2.5% |
| Nov 2025 | 31.3% | 21% | 21% | 14% | 5.1% | 5.3% | 2.3% |
| Dec 2025 | 33.4% | 22.3% | 22.3% | 10% | 5.4% | 4.5% | 2% |
| Jan 2026 | 32.6% | 21.8% | 21.8% | 11.9% | 5.3% | 4.4% | 2.1% |
| Feb 2026 | 36.7% | 20.1% | 20.1% | 11% | 4.9% | 5% | 2.1% |
| Mar 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| Apr 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| May 2026 | 29.4% | 24% | 24% | 10.7% | 4.8% | 4.9% | 2.1% |
| Jun 2026 | 26.8% | 32.7% | 21.9% | 8% | 4.4% | 4.2% | 2.1% |
| Jul 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Aug 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 7.9% | 5.3% | 4.4% | 2.2% |
How has the Fourth Element and Mares comparison changed over the last 12 months?
3 findings
- Fourth Element was ahead of Mares in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fourth Element’s share of searches among dive gear brands worldwide moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 3K to 2.7K.
How did search popularity change for dive gear brands worldwide in September 2026?
1 change
In September 2026, Fourth Element gained share of searches among dive gear brands worldwide, from 4.4% to 5.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fourth Element’s and Mares’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fourth Element
1 branded search term
- fourth element
Mares
4 branded search terms
- mares dive
- mares dive computer
- mares mask
- mares scuba mask
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