Brandwave

How popular isFourth Element?

In September 2026, people searched for Fourth Element by name about 6,600 times worldwide, about the same as the previous year. These searches made up 5.3% of all global dive gear brand searches, placing Fourth Element fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dive gear brands, Fourth Element appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Fourth Element is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. Aqua LungShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CressiShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. ScubaproShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ApeksShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Fourth ElementShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top dive gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fourth Element was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fourth Element is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scubapro1st
  2. Aqua Lung2nd
  3. Shearwater3rd
  4. Mares4th
  5. Cressi5th
  6. Apeks6th
  7. Fourth Element7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about dive gear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dive gear brands compete with Fourth Element?

Fourth Element against dive gear brands worldwide, by month

Share of searches by month for Aqua Lung, Cressi, Scubapro, Apeks, Fourth Element, Shearwater, Mares. The figures are in the table below the chart.

View monthly share of searches table
MonthAqua LungCressiScubaproApeksFourth ElementShearwaterMares
Oct 202533.1%22.1%22.1%9.9%5.4%4.9%2.5%
Nov 202531.3%21%21%14%5.1%5.3%2.3%
Dec 202533.4%22.3%22.3%10%5.4%4.5%2%
Jan 202632.6%21.8%21.8%11.9%5.3%4.4%2.1%
Feb 202636.7%20.1%20.1%11%4.9%5%2.1%
Mar 202633.6%22.5%22.5%10%4.5%4.6%2.3%
Apr 202633.6%22.5%22.5%10%4.5%4.6%2.3%
May 202629.4%24%24%10.7%4.8%4.9%2.1%
Jun 202626.8%32.7%21.9%8%4.4%4.2%2.1%
Jul 202626.7%32.6%21.8%8%4.4%4.2%2.4%
Aug 202626.7%32.6%21.8%8%4.4%4.2%2.4%
Sep 202632.3%26.4%21.6%7.9%5.3%4.4%2.2%

  1. 1.Aqua Lung

    32.3%

    Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. 2.Cressi

    26.4%

    Moved from 1st to 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -6.2 points.

  3. 3.Scubapro

    21.6%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  4. 4.Apeks

    7.9%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Fourth Element

    5.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Shearwater

    4.4%

    Held 6th. 5.5K estimated branded searches, -12.7% vs prior month. Share +0.2 points.

  7. 7.Mares

    2.2%

    Held 7th. 2.7K estimated branded searches, -24.4% vs prior month. Share -0.2 points.

Compare popularity between Fourth Element and its closest rivals

Every comparison with Fourth Element

6 comparisons

How has branded search demand for Fourth Element changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fourth Element worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Fourth Element’s share of searches among dive gear brands worldwide peaked at 5.4% in December 2025 and was lowest at 4.4% in July 2026.

How did search popularity change for dive gear brands worldwide in September 2026?

4 changes

  1. In September 2026, Aqua Lung overtook Cressi to become the leader among dive gear brands worldwide, with 32.3% of the searches.

  2. In September 2026, Fourth Element gained share of searches among dive gear brands worldwide, from 4.4% to 5.3%.

  3. In September 2026, Cressi lost share of searches among dive gear brands worldwide, from 32.6% to 26.4%.

  4. Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are Fourth Element’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fourth Element’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fourth element

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How the Brand Demand Index is measured

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