Apeks vs Fourth Element:Which is more popular?
In September 2026, Apeks had more branded searches than Fourth Element among dive gear brands worldwide. Apeks had about 9,900 branded searches, while Fourth Element had 6,600. Apeks made up 7.9% of all dive gear brand searches we track, and Fourth Element accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about dive gear brands, Apeks and Fourth Element each appeared in three of the five answers. Apeks was mentioned before Fourth Element in two out of three answers that named either.
Who do people search for more?
Apeks, about 50% more searches than Fourth Element
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Apeks, named ahead of Fourth Element in 2 of 3 answers
Follow Apeks vs Fourth Element and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apeks and Fourth Element were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Apeks was listed before Fourth Element in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scubapro1st
Aqua Lung2nd
Shearwater3rd
Mares4th
Cressi5th- Apeks6th
Fourth Element7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about dive gear brands
5 answers
Asked ChatGPT
“Which dive gear brand should I buy?”
Asked ChatGPT
“What are the best dive gear brands?”
Asked ChatGPT
“What's the best dive gear brand for a recreational diver?”
Searched Google, AI Overview
“best dive gear”
Searched Google, AI Overview
“scuba gear brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Apeks or Fourth Element more popular in search?
This chart shows how often people search Google for Apeks and Fourth Element by name. Each line represents a brand's share of searches for all seven dive gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apeks, Fourth Element. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Cressi | Scubapro | Apeks | Fourth Element | Shearwater | Mares |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.1% | 22.1% | 9.9% | 5.4% | 4.9% | 2.5% |
| Nov 2025 | 31.3% | 21% | 21% | 14% | 5.1% | 5.3% | 2.3% |
| Dec 2025 | 33.4% | 22.3% | 22.3% | 10% | 5.4% | 4.5% | 2% |
| Jan 2026 | 32.6% | 21.8% | 21.8% | 11.9% | 5.3% | 4.4% | 2.1% |
| Feb 2026 | 36.7% | 20.1% | 20.1% | 11% | 4.9% | 5% | 2.1% |
| Mar 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| Apr 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| May 2026 | 29.4% | 24% | 24% | 10.7% | 4.8% | 4.9% | 2.1% |
| Jun 2026 | 26.8% | 32.7% | 21.9% | 8% | 4.4% | 4.2% | 2.1% |
| Jul 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Aug 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 7.9% | 5.3% | 4.4% | 2.2% |
How has the Apeks and Fourth Element comparison changed over the last 12 months?
3 findings
- Apeks was ahead of Fourth Element in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands worldwide moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Fourth Element’s share of searches among dive gear brands worldwide moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for dive gear brands worldwide in September 2026?
2 changes
In September 2026, Fourth Element gained share of searches among dive gear brands worldwide, from 4.4% to 5.3%.
Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apeks’ and Fourth Element’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apeks
1 branded search term
- apeks
Fourth Element
1 branded search term
- fourth element
Other head-to-heads among dive gear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.