How popular isApeks?
In September 2026, people searched for Apeks by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.9% of all global dive gear brand searches, placing Apeks fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about dive gear brands, Apeks appeared in three of the five answers and was the sixth most recommended of the seven.
Apeks is the fourth most searched of 7 competitors and the sixth most recommended in AI answers.
Aqua LungShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CressiShare of searches 26.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
ScubaproShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ApeksShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Fourth ElementShare of searches 5.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apeks was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Apeks is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scubapro1st
- Aqua Lung2nd
Shearwater3rd
Mares4th- Cressi5th
- Apeks6th
- Fourth Element7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about dive gear brands
5 answers
Asked ChatGPT
“Which dive gear brand should I buy?”
Asked ChatGPT
“What are the best dive gear brands?”
Asked ChatGPT
“What's the best dive gear brand for a recreational diver?”
Searched Google, AI Overview
“best dive gear”
Searched Google, AI Overview
“scuba gear brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which dive gear brands compete with Apeks?
Share of searches by month for Aqua Lung, Cressi, Scubapro, Apeks, Fourth Element, Shearwater, Mares. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Cressi | Scubapro | Apeks | Fourth Element | Shearwater | Mares |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.1% | 22.1% | 9.9% | 5.4% | 4.9% | 2.5% |
| Nov 2025 | 31.3% | 21% | 21% | 14% | 5.1% | 5.3% | 2.3% |
| Dec 2025 | 33.4% | 22.3% | 22.3% | 10% | 5.4% | 4.5% | 2% |
| Jan 2026 | 32.6% | 21.8% | 21.8% | 11.9% | 5.3% | 4.4% | 2.1% |
| Feb 2026 | 36.7% | 20.1% | 20.1% | 11% | 4.9% | 5% | 2.1% |
| Mar 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| Apr 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| May 2026 | 29.4% | 24% | 24% | 10.7% | 4.8% | 4.9% | 2.1% |
| Jun 2026 | 26.8% | 32.7% | 21.9% | 8% | 4.4% | 4.2% | 2.1% |
| Jul 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Aug 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 7.9% | 5.3% | 4.4% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.3% | 40.5K | 0% | +5.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.4% | 33.1K | -33.1% | -6.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.6% | 27.1K | -18.1% | -0.2 points | |
| 4, held 4th | 7.9% | 9.9K | -18.2% | -0.1 points | |
| 5, held 5th | 5.3% | 6.6K | 0% | +0.9 points | |
| 6, held 6th | 4.4% | 5.5K | -12.7% | +0.2 points | |
| 7, held 7th | 2.2% | 2.7K | -24.4% | -0.2 points |
32.3%
Moved from 2nd to 1st. 40.5K estimated branded searches, 0% vs prior month. Share +5.6 points.
2.
Cressi26.4%
Moved from 1st to 2nd. 33.1K estimated branded searches, -33.1% vs prior month. Share -6.2 points.
3.
Scubapro21.6%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
4.
Apeks7.9%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
5.3%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.4%
Held 6th. 5.5K estimated branded searches, -12.7% vs prior month. Share +0.2 points.
7.
Mares2.2%
Held 7th. 2.7K estimated branded searches, -24.4% vs prior month. Share -0.2 points.
Compare popularity between Apeks and its closest rivals
Every comparison with Apeks
6 comparisons
How has branded search demand for Apeks changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apeks worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands worldwide decreased from 9.9% to 7.9%.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands worldwide peaked at 14% in November 2025 and was lowest at 7.9% in September 2026.
How did search popularity change for dive gear brands worldwide in September 2026?
4 changes
In September 2026, Aqua Lung overtook Cressi to become the leader among dive gear brands worldwide, with 32.3% of the searches.
In September 2026, Fourth Element gained share of searches among dive gear brands worldwide, from 4.4% to 5.3%.
In September 2026, Cressi lost share of searches among dive gear brands worldwide, from 32.6% to 26.4%.
Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are Apeks’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Apeks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apeks
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