Apeks vs Cressi:Which is more popular?
In September 2026, Cressi had more branded searches than Apeks among dive gear brands worldwide. Cressi had about 33,100 branded searches, while Apeks had 9,900. Cressi made up 26.4% of all dive gear brand searches we track, and Apeks accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about dive gear brands, Cressi appeared in all five answers and Apeks in three. Cressi was mentioned before Apeks in four out of five answers.
Who do people search for more?
Cressi, about 3 searches for every 1 for Apeks
Who does AI mention more?
Cressi, mentioned in every answer we collected
Who does AI recommend more?
Cressi, named ahead of Apeks in 4 of 5 answers
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Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cressi appeared in all five answers. Apeks was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cressi was listed before Apeks in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Scubapro1st
Aqua Lung2nd
Shearwater3rd
Mares4th- Cressi5th
Apeks6th
Fourth Element7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aqua Lung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cressi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scubapro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mares5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apeks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fourth Element3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about dive gear brands
5 answers
Asked ChatGPT
“Which dive gear brand should I buy?”
Asked ChatGPT
“What are the best dive gear brands?”
Asked ChatGPT
“What's the best dive gear brand for a recreational diver?”
Searched Google, AI Overview
“best dive gear”
Searched Google, AI Overview
“scuba gear brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Apeks or Cressi more popular in search?
This chart shows how often people search Google for Apeks and Cressi by name. Each line represents a brand's share of searches for all seven dive gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cressi, Apeks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Cressi | Scubapro | Apeks | Fourth Element | Shearwater | Mares |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 22.1% | 22.1% | 9.9% | 5.4% | 4.9% | 2.5% |
| Nov 2025 | 31.3% | 21% | 21% | 14% | 5.1% | 5.3% | 2.3% |
| Dec 2025 | 33.4% | 22.3% | 22.3% | 10% | 5.4% | 4.5% | 2% |
| Jan 2026 | 32.6% | 21.8% | 21.8% | 11.9% | 5.3% | 4.4% | 2.1% |
| Feb 2026 | 36.7% | 20.1% | 20.1% | 11% | 4.9% | 5% | 2.1% |
| Mar 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| Apr 2026 | 33.6% | 22.5% | 22.5% | 10% | 4.5% | 4.6% | 2.3% |
| May 2026 | 29.4% | 24% | 24% | 10.7% | 4.8% | 4.9% | 2.1% |
| Jun 2026 | 26.8% | 32.7% | 21.9% | 8% | 4.4% | 4.2% | 2.1% |
| Jul 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Aug 2026 | 26.7% | 32.6% | 21.8% | 8% | 4.4% | 4.2% | 2.4% |
| Sep 2026 | 32.3% | 26.4% | 21.6% | 7.9% | 5.3% | 4.4% | 2.2% |
How has the Apeks and Cressi comparison changed over the last 12 months?
3 findings
- Cressi was ahead of Apeks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands worldwide moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Cressi’s share of searches among dive gear brands worldwide moved from 22.1% to 26.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for dive gear brands worldwide in September 2026?
3 changes
In September 2026, Aqua Lung overtook Cressi to become the leader among dive gear brands worldwide, with 32.3% of the searches.
In September 2026, Cressi lost share of searches among dive gear brands worldwide, from 32.6% to 26.4%.
Estimated monthly branded searches for Apeks worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apeks’ and Cressi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dive gear brands
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